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U.S. adults' importance of product attributes while grocery shopping 2014

When shopping for food at the grocery store, how important is each of the following to you when making decisions between food products?*

by Statista Research Department, last edited Mar 6, 2014
U.S. adults' importance of product attributes while grocery shopping 2014 This statistic presents the results of an online survey conducted by Harris Interactive in February 2014. American consumers were asked to rate the importance of factors while deciding between products in a grocery store. The survey revealed that 90 percent of U.S. adults find the product price as an important or very important feature when choosing between groceries.
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When shopping for food at the grocery store, how important is each of the following to you when making decisions between food products?*

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