U.S. consumer trust in different shopping formats to deliver local food 2012

The statistic depicts the results of a survey conducted in November 2012 by A.T. Kearney concerning the trust U.S. consumers have in different grocery formats to deliver local food, ranked on a 1-to-10 scale with 10 as most trustworthy. Farmers markets were the most trusted to deliver local foods, with a score of 8.2 out of 10.

How much do you trust each format to deliver local food?

Trustworthiness score*
Farmers market8.2
Natural foods market7.8
Locally owned supermarket7.4
National supermarket6.6
Big box retailer5.4
Online grocer5
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Release date

January 2013


United States

Survey time period

November 2012

Number of respondents

1,300 respondents

Age group

18 years and older

Special properties

50-50 split between males and females; with household, income, and urban characteristics representative of the U.S. population as a whole

Method of interview

Online survey

Supplementary notes

* The figures are displayed on a scale from 1 to 10, with 10 as most trustworthy.

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Statistics on "Local foods"

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