Promotions that motivate U.S. shoppers to buy local foods 2015

The statistic depicts the results of a survey conducted in October 2015 by A.T. Kearney concerning promotional activities that motivate U.S. shoppers to buy local foods. The survey was conducted online among more than 1,500 U.S. shoppers who are primarily responsible for the food shopping or indicated to share the food shopping responsibility in their household. Some 30 percent of respondents said that retail marketing motivates them to buy local groceries.

What promotional initiatives motivate you to buy local foods?*

Share of respondents
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Source

Release date

October 2015

Region

United States

Survey time period

October 2015

Number of respondents

> 1,500

Age group

18 years and older

Special properties

U.S. primary shoppers or shoppers sharing responsibility in their households

Method of interview

Online survey

Supplementary notes

* Multiple answers were possible.

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Statistics on "Local foods"

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