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Penetration of print book consumption in the U.S. 2019, by household income

Book consumption often varies according to age, gender, and ethnicity, but another key factor which affects how frequently U.S. adults read is their income. A survey held in early 2019 showed that 78 percent of respondents with an annual household income of more than 75,000 U.S. dollars a year stated they had read at least one printed book in the previous 12 months, compared to just 56 percent of those earning 30 thousand per year or less.

Share of adults who have read a print book in the last 12 months in the United States as of February 2019, by household income

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Release date

September 2019


United States

Survey time period

January 8 to February 7, 2019

Number of respondents

1,052 respondents

Age group

18 years and older

Method of interview

Telephone interview

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Statistics on "Book market in the U.S."

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