Penetration of print book consumption in the U.S. 2019, by urbanity
Whilst 68 percent of U.S. adults in urban and suburban areas said in a 2019 survey that they had read at least one printed book in the previous 12 months, the same was true of only 58 percent of adults living in rural parts of the United States. Book consumption also varies according to income, age, and format, with print being the most popular.
