Social media account ownership and usage of Millennials worldwide as of 1st quarter 2014

Millennials: social media account ownership and use worldwide Q1 2014 This statistic presents the share of Millennials worldwide who have and actively use selected social media accounts in the first quarter of 2014. At that time, 88 percent of Millennials had a Facebook account, and 51 percent of them actively used it.
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Active usageAccount ownership
Facebook51%88%
YouTube28%72%
Google+24%69%
Twitter26%59%
Instagram14%34%
LinkedIn10%31%
Myspace5%24%
Pinterest8%23%
Orkut5%22%
Tumblr7%21%
None35%6%
Active usageAccount ownership
Facebook51%88%
YouTube28%72%
Google+24%69%
Twitter26%59%
Instagram14%34%
LinkedIn10%31%
Myspace5%24%
Pinterest8%23%
Orkut5%22%
Tumblr7%21%
None35%6%
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Description Source More information
This statistic presents the share of Millennials worldwide who have and actively use selected social media accounts in the first quarter of 2014. At that time, 88 percent of Millennials had a Facebook account, and 51 percent of them actively used it.
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Release date
June 2014
Region
Worldwide
Survey time period
1st quarter 2014
Age group
16 to 30 years
Supplementary notes
Original questions were:
On which of the following services do you have an account? And which of the following services have you used or contributed to in the past month using any type of device?
Generations are defined as:
Millennials: those aged 16-30 in 2013
Generation X: those aged 31-50 in 2013
Baby Boomers: those aged 51-64 in 2013
Figures are internet users worldwide excluding China.

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