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Share of adults making purchases online Q1 2014, by generation

This statistic presents the percentage of the Millennial, Generation X, and Baby Boomer generations worldwide who have purchased something online within the last month, as of the first quarter of 2014. At the time of the survey, 68 percent of Gen X had purchased something online within the last month.

Percentage of adults making purchases online worldwide as of 1st quarter 2014, by generation

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Sources

Release date

June 2014

Region

Worldwide

Survey time period

1st quarter 2014

Age group

16 to 64 years

Supplementary notes

Generations are defined as:
Millennials: those aged 16-30 in 2013
Generation X: those aged 31-50 in 2013
Baby Boomers: those aged 51-64 in 2013

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