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App categories with the highest abandonment rates as of March 2014
App categories with the highest abandonment rates as of March 2014
Share of mobile apps that have only been used once during first six months of ownership as of March 2014, by vertical
by Statista Research Department,
last edited
Jun 11, 2014
This statistic presents the app categories with the highest abandonment rates as of March 2014. During the survey period it was found that 23 percent of sports apps were only accessed once during the first six months of ownership. In 2015, a total of 25 percent apps downloaded by mobile app users worldwide were only accessed once during the first six months of ownership.
Share of mobile apps that have only been used once during first six months of ownership as of March 2014, by vertical
Loading statistic...
| Percentage of apps | |
|---|---|
| Sports | 23% |
| Games | 22% |
| Photography | 21% |
| Food and drink | 21% |
| News | 20% |
| Entertainment | 20% |
| Music | 18% |
| Health and fitness | 15% |
| Social networking | 11% |
| Weather | 9% |
| Percentage of apps | |
|---|---|
| Sports | 23% |
| Games | 22% |
| Photography | 21% |
| Food and drink | 21% |
| News | 20% |
| Entertainment | 20% |
| Music | 18% |
| Health and fitness | 15% |
| Social networking | 11% |
| Weather | 9% |
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by Statista Research Department,
last edited
Jun 11, 2014
This statistic presents the app categories with the highest abandonment rates as of March 2014. During the survey period it was found that 23 percent of sports apps were only accessed once during the first six months of ownership. In 2015, a total of 25 percent apps downloaded by mobile app users worldwide were only accessed once during the first six months of ownership.
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- Release date
- June 2014
- Region
- Worldwide
- Survey time period
- March 2014
- Special properties
- users who first downloaded apps in 3rd quarter 2013
- Supplementary notes
- The retention metrics for each cohort are based on users who first downloaded an app in Q3 of each year, and then identified how many times those apps were launched on the same devices through March 15th of the following year.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2014
More information
- Region
- Worldwide
- Survey time period
- March 2014
- Special properties
- users who first downloaded apps in 3rd quarter 2013
- Supplementary notes
- The retention metrics for each cohort are based on users who first downloaded an app in Q3 of each year, and then identified how many times those apps were launched on the same devices through March 15th of the following year.
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