App categories with the highest abandonment rates as of March 2014

Share of mobile apps that have only been used once during first six months of ownership as of March 2014, by vertical

by Statista Research Department, last edited Jun 11, 2014
App categories with the highest abandonment rates as of March 2014 This statistic presents the app categories with the highest abandonment rates as of March 2014. During the survey period it was found that 23 percent of sports apps were only accessed once during the first six months of ownership. In 2015, a total of 25 percent apps downloaded by mobile app users worldwide were only accessed once during the first six months of ownership.
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Share of mobile apps that have only been used once during first six months of ownership as of March 2014, by vertical

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Percentage of apps
Sports23%
Games22%
Photography21%
Food and drink21%
News20%
Entertainment20%
Music18%
Health and fitness15%
Social networking11%
Weather9%
Percentage of apps
Sports23%
Games22%
Photography21%
Food and drink21%
News20%
Entertainment20%
Music18%
Health and fitness15%
Social networking11%
Weather9%
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by Statista Research Department, last edited Jun 11, 2014
This statistic presents the app categories with the highest abandonment rates as of March 2014. During the survey period it was found that 23 percent of sports apps were only accessed once during the first six months of ownership. In 2015, a total of 25 percent apps downloaded by mobile app users worldwide were only accessed once during the first six months of ownership.
Show more
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