App categories with the highest abandonment rates as of March 2014

Share of mobile apps that have only been used once during first six months of ownership as of March 2014, by vertical

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Release date

June 2014

Region

Worldwide

Survey time period

March 2014

Special properties

users who first downloaded apps in 3rd quarter 2013

Supplementary notes

The retention metrics for each cohort are based on users who first downloaded an app in Q3 of each year, and then identified how many times those apps were launched on the same devices through March 15th of the following year.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interest

Starter Account

For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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