- Consumer Goods & FMCG›
- Food & Nutrition›
U.S. consumers' rating of factors when buying foods and beverages by type 2014
U.S. consumers' rating of factors when buying foods and beverages by type 2014
U.S. adults' importance of factors when purchasing foods and beverages in 2014, by type*
by Statista Research Department,
last edited
Jun 10, 2014
This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in March 2014, asking the respondents to rate the importance of determining factors when buying foods and beverages. Some 41 percent of U.S. adults indicated to consider the attribute 'whole grain' as a very important driver for food and beverage purchase decisions.
U.S. adults' importance of factors when purchasing foods and beverages in 2014, by type*
Loading statistic...
Expand statistic
| Share of respondents | |
|---|---|
| Fresh | 62% |
| Fiber | 39% |
| Whole grain | 41% |
| Calories | 38% |
| Portion size | 37% |
| Fat content | 39% |
| Sodium or salt | 36% |
| Saturated fat | 40% |
| Dairy | 32% |
| Sugar | 34% |
| Natural | 30% |
| Carbohydrates | 28% |
| Preservatives | 29% |
| Artificial sugar | 32% |
| High fructose corn syrup | 34% |
| Packaged food | 18% |
| Frozen | 15% |
| Genetically modified food | 28% |
| Organic | 17% |
| Glycemic index | 15% |
| Lactose | 12% |
| Gluten | 11% |
| Vegan | 7% |
| Share of respondents | |
|---|---|
| Fresh | 62% |
| Fiber | 39% |
| Whole grain | 41% |
| Calories | 38% |
| Portion size | 37% |
| Fat content | 39% |
| Sodium or salt | 36% |
| Saturated fat | 40% |
| Dairy | 32% |
| Sugar | 34% |
| Natural | 30% |
| Carbohydrates | 28% |
| Preservatives | 29% |
| Artificial sugar | 32% |
| High fructose corn syrup | 34% |
| Packaged food | 18% |
| Frozen | 15% |
| Genetically modified food | 28% |
| Organic | 17% |
| Glycemic index | 15% |
| Lactose | 12% |
| Gluten | 11% |
| Vegan | 7% |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Jun 10, 2014
This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in March 2014, asking the respondents to rate the importance of determining factors when buying foods and beverages. Some 41 percent of U.S. adults indicated to consider the attribute 'whole grain' as a very important driver for food and beverage purchase decisions.
- Show sources information
- Show publisher information
- Release date
- June 2014
- Region
- United States
- Survey time period
- March 12 - March 17, 2014
- Number of respondents
- 2,234 respondents
- Age group
- 18 years and older
- Special properties
- U.S. adults
- Method of interview
- Online survey
- Supplementary notes
-
* Factors rated as very important.
Percentages may not add up due to rounding.
Free access to basic statistics
Source
- Show sources information
- Show publisher information
- Release date
- June 2014
More information
- Region
- United States
- Survey time period
- March 12 - March 17, 2014
- Number of respondents
- 2,234 respondents
- Age group
- 18 years and older
- Special properties
- U.S. adults
- Method of interview
- Online survey
- Supplementary notes
-
* Factors rated as very important.
Percentages may not add up due to rounding.
Other statistics on the topic
Demographics
U.S. family households with children 1970-2018, by family type
Demographics
Number of families in the US by number of children 2000-2018
+Food & Nutrition
Weekly U.S. household grocery expenditure by household type 2018
State of Health
Percentage of U.S. children and adolescents who were obese 1988-2016
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Statista has been my savior on several occasions. The site is easy to maneuver and the data is in a format that can go right into a report or presentation.Marlene Greenfield
Vice President, Hearst Magazines
Statistics on "Child health and nutrition"
- Overview
The most important statistics
- Number of families in the United States by number of children under 18 living in the household from 2000 to 2018 (in 1,000s)Number of families in the US by number of children 2000-2018
- Percentages of family households with own children under 18 years in the United States from 1970 to 2018, by type of familyU.S. family households with children 1970-2018, by family type
- Weekly household grocery spending in the United States 2018, by household type (in U.S. dollars)Weekly U.S. household grocery expenditure by household type 2018
- Share of food insecure households with children in the United States in 2017, by composition*U.S. share of households with children with low food security by demographic 2017
- Share of households with children in the United States in 2017, by food security status of adults and childrenShare of U.S. households with kids by food security status of adults and kids 2017
- Percentage of children in food-insecure households* in the U.S. from 1995 to 2017U.S. - share of children in food-insecure households 1995-2017
- Number of children enrolled in the Head Start program in the United States in 2018, by state*Head Start program enrollment in the U.S. 2018, by state
- Projected number of children enrolled in Medicaid in the United States from 2019 to 2026 (in millions)Projected number of children enrolled in Medicaid in the U.S. 2019-2026
- Health status
The most important statistics
- Percentage of U.S. children and adolescents who were obese in selected periods between 1988 and 2016Percentage of U.S. children and adolescents who were obese 1988-2016
- Share of obese high school students in the United States in 2017, by stateShare of obese high school students in the U.S. by state 2017
- Percentage of U.S. high school students who were obese in 2016-2017, by gender and ethnicityObese high school students in the U.S. in 2016-2017, by gender and ethnicity
- Percentage of children in the U.S. who had food allergies in the last 12 months as of 2017, by ethnicityShare of U.S. children with food allergies in the past year as of 2017, by ethnicity
- Strategies used by parents in the United States to promote healthy eating habits in their children as of October 2016Ways U.S. parents encourage healthy eating habits in kids 2016
- Percentage of U.S. parents that said their child was sick after eating contaminated food from select locations as of 2017Locations of food poisonings of U.S. children according to parents as of 2017
- Nutrient intake
The most important statistics
- Daily food energy intake from food and beverages of male children and adolescents in the United States in 2015/16, by age group (mean amount in kcal per individual)U.S. food energy intake from food of male children and adolescents by age 2015/16
- Daily food energy intake from food and beverages of female children and adolescents in the United States in 2015/16, by age group (mean amount in kcal per individual)U.S. food energy intake from food of female children and adolescents 2015/16
- Daily protein intake from food and beverages of male children and adolescents in the United States in 2015/16, by age group (mean amount in grams per individual)U.S. protein intake from food of male children and adolescents by age 2015/16
- Daily protein intake from food and beverages of female children and adolescents in the United States in 2015/16, by age group (mean amount in grams per individual)U.S. protein intake from food of female children and adolescents 2015/16
- Daily carbohydrate intake from food and beverages of male children and adolescents in the United States in 2015/16, by age group (mean amount in grams per individual)U.S. carbohydrate intake from food of male children and adolescents 2015/16
- Daily carbohydrate intake from food and beverages of female children and adolescents in the United States in 2015/16, by age group (mean amount in grams per individual)U.S. carbohydrate intake from food of female children and adolescents 2015/16
- Daily sugar intake from food and beverages of male children and adolescents in the United States in 2015/16, by age group (mean amount in grams per individual)U.S. sugar intake from food of male children and adolescents 2015/16
- Daily fat intake from food and beverages of male children and adolescents in the United States in 2015/16, by age group (mean amount in grams per individual)U.S. fat intake from food of male children and adolescents 2015/16
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- U.S. consumers' importance of packaged food when buying groceries by generation 2014
- U.S. consumers' rating of fat content when buying foods and beverages 2014
- U.S. consumers' importance of sodium or salt when buying groceries by generation 2014
- U.S. consumers' rating of high fructose corn syrup when buying foods beverages 2014
- U.S. consumers' rating of sodium or salt when buying foods and beverages 2014
- U.S. consumers' importance of gluten when buying groceries 2014
- U.S. consumers' importance of artificial sugar when buying foods by generation 2014
- U.S. consumers' rating of vegan when buying foods and beverages 2014
- U.S. consumers' rating of artificial sugar when buying foods and beverages 2014
- U.S. consumers' importance of saturated fat when buying groceries by generation 2014
- U.S. consumers' rating of freshness when buying foods and beverages 2014
- U.S. consumers' importance of freshness when buying groceries by generation 2014
- U.S. consumers' rating of packaged food when buying foods and beverages 2014
- U.S. consumers' rating of saturated fat when buying foods and beverages 2014
- U.S. consumers' importance of vegan when buying groceries 2014
- U.S. consumers' importance of dairy when buying groceries by generation 2014
- U.S. consumers' rating of frozen when buying foods and beverages 2014
- U.S. consumers' rating of dairy when buying foods and beverages 2014
- U.S. consumers' importance of HFCS when buying groceries by generation 2014
Studies
- Eating behavior in the U.S.
- Child health and nutrition
- Children's food and beverages
- Eating behavior in Canada
- Eating habits in Italy
- Food & Health Survey 2019
- Food and You Survey Wave 5
- Local foods
- The Scottish Health Survey 2017
- Food & Health Survey 2018
- Food & Health Survey 2017
- Understanding the Free-from Consumer
- Binge Britain
- Food & Health Survey 2017
- What encourages consumers to trial new flavors?
Statistics on "Child health and nutrition"
- Number of families in the United States by number of children under 18 living in the household from 2000 to 2018 (in 1,000s)
- Percentages of family households with own children under 18 years in the United States from 1970 to 2018, by type of family
- Weekly household grocery spending in the United States 2018, by household type (in U.S. dollars)
- Share of food insecure households with children in the United States in 2017, by composition*
- Share of households with children in the United States in 2017, by food security status of adults and children
- Percentage of children in food-insecure households* in the U.S. from 1995 to 2017
- Number of children enrolled in the Head Start program in the United States in 2018, by state*
- Projected number of children enrolled in Medicaid in the United States from 2019 to 2026 (in millions)
- Percentage of U.S. children and adolescents who were obese in selected periods between 1988 and 2016
- Share of obese high school students in the United States in 2017, by state
- Percentage of U.S. high school students who were obese in 2016-2017, by gender and ethnicity
- Percentage of children in the U.S. who had food allergies in the last 12 months as of 2017, by ethnicity
- Strategies used by parents in the United States to promote healthy eating habits in their children as of October 2016
- Percentage of U.S. parents that said their child was sick after eating contaminated food from select locations as of 2017
- Daily food energy intake from food and beverages of male children and adolescents in the United States in 2015/16, by age group (mean amount in kcal per individual)
- Daily food energy intake from food and beverages of female children and adolescents in the United States in 2015/16, by age group (mean amount in kcal per individual)
- Daily protein intake from food and beverages of male children and adolescents in the United States in 2015/16, by age group (mean amount in grams per individual)
- Daily protein intake from food and beverages of female children and adolescents in the United States in 2015/16, by age group (mean amount in grams per individual)
- Daily carbohydrate intake from food and beverages of male children and adolescents in the United States in 2015/16, by age group (mean amount in grams per individual)
- Daily carbohydrate intake from food and beverages of female children and adolescents in the United States in 2015/16, by age group (mean amount in grams per individual)
- Daily sugar intake from food and beverages of male children and adolescents in the United States in 2015/16, by age group (mean amount in grams per individual)
- Daily fat intake from food and beverages of male children and adolescents in the United States in 2015/16, by age group (mean amount in grams per individual)
- Daily sugar intake from food and beverages of female children and adolescents in the United States in 2015/16, by age group (mean amount in grams per individual)
- Daily fat intake from food and beverages of female children and adolescents in the United States in 2015/16, by age group (mean amount in grams per individual)
- Current, binge, and heavy alcohol use in the U.S. among persons aged 12 -20 years in 2018, by gender*
- Consumers' importance of the factor 'packaged food' when making food and beverage purchases in the United States in 2014, by generation
- How important is the factor 'fat content' when purchasing foods and beverages?*
- Consumers' importance of the factor 'sodium or salt' when making food and beverage purchases in the United States in 2014, by generation
- How important is the factor 'high fructose corn syrup' when purchasing foods and beverages?*
- How important is the factor 'sodium or salt' when purchasing foods and beverages?*
- Consumers' importance of the factor 'gluten' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'artificial sugar' when making food and beverage purchases in the United States in 2014, by generation
- How important is the factor 'vegan' when purchasing foods and beverages?*
- How important is the factor 'artificial sugar' when purchasing foods and beverages?*
- Consumers' importance of the factor 'saturated fat' when making food and beverage purchases in the United States in 2014, by generation
- How important is the factor 'freshness' when purchasing foods and beverages?*
- Consumers' importance of the factor 'freshness' when making food and beverage purchases in the United States in 2014, by generation
- How important is the factor 'packaged food' when purchasing foods and beverages?*
- How important is the factor 'saturated fat' when purchasing foods and beverages?*
- Consumers' importance of the factor 'vegan' when making food and beverage purchases in the United States in 2014, by generation
- Consumers' importance of the factor 'dairy' when making food and beverage purchases in the United States in 2014, by generation
- How important is the factor 'frozen' when purchasing foods and beverages?*
- How important is the factor 'dairy' when purchasing foods and beverages?*
- Consumers' importance of the factor 'high fructose corn syrup' (HFCS) when making food and beverage purchases in the United States in 2014, by generation
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month*
| |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Yes, let me download!
...and make my research life easier.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.