U.S. consumers' rating of factors when buying foods and beverages by type 2014

U.S. adults' importance of factors when purchasing foods and beverages in 2014, by type*

by Statista Research Department, last edited Jun 10, 2014
U.S. consumers' rating of factors when buying foods and beverages by type 2014 This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in March 2014, asking the respondents to rate the importance of determining factors when buying foods and beverages. Some 41 percent of U.S. adults indicated to consider the attribute 'whole grain' as a very important driver for food and beverage purchase decisions.
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U.S. adults' importance of factors when purchasing foods and beverages in 2014, by type*

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