This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in March 2014, asking the respondents to rate the importance of determining factors when buying foods and beverages. Some 41 percent of U.S. adults indicated to consider the attribute 'whole grain' as a very important driver for food and beverage purchase decisions.
U.S. adults' importance of factors when purchasing foods and beverages in 2014, by type*
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Harris Interactive. (June 10, 2014). U.S. adults' importance of factors when purchasing foods and beverages in 2014, by type* [Graph]. In Statista. Retrieved August 09, 2022, from https://www.statista.com/statistics/308553/us-consumers--rating-of-factors-when-buying-foods-and-beverages-by-type/
Harris Interactive. "U.S. adults' importance of factors when purchasing foods and beverages in 2014, by type*." Chart. June 10, 2014. Statista. Accessed August 09, 2022. https://www.statista.com/statistics/308553/us-consumers--rating-of-factors-when-buying-foods-and-beverages-by-type/
Harris Interactive. (2014). U.S. adults' importance of factors when purchasing foods and beverages in 2014, by type*. Statista. Statista Inc.. Accessed: August 09, 2022. https://www.statista.com/statistics/308553/us-consumers--rating-of-factors-when-buying-foods-and-beverages-by-type/
Harris Interactive. "U.S. Adults' Importance of Factors When Purchasing Foods and Beverages in 2014, by Type*." Statista, Statista Inc., 10 Jun 2014, https://www.statista.com/statistics/308553/us-consumers--rating-of-factors-when-buying-foods-and-beverages-by-type/
Harris Interactive, U.S. adults' importance of factors when purchasing foods and beverages in 2014, by type* Statista, https://www.statista.com/statistics/308553/us-consumers--rating-of-factors-when-buying-foods-and-beverages-by-type/ (last visited August 09, 2022)
