U.S. consumers' rating of preservatives when buying foods and beverages 2014

How important is the factor 'preservatives' when purchasing foods and beverages?*

U.S. consumers' rating of preservatives when buying foods and beverages 2014 This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in March 2014, asking the respondents to rate the importance of the factor 'preservatives' when buying foods and beverages. Some 32 percent of U.S. adults indicated to consider the attribute 'preservatives' as a somewhat important driver for their food and beverage purchase decisions.
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How important is the factor 'preservatives' when purchasing foods and beverages?*

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Share of respondents
Very important29%
Somewhat important32%
Not very important22%
Not at all important14%
Not at all sure3%
Share of respondents
Very important29%
Somewhat important32%
Not very important22%
Not at all important14%
Not at all sure3%
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This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in March 2014, asking the respondents to rate the importance of the factor 'preservatives' when buying foods and beverages. Some 32 percent of U.S. adults indicated to consider the attribute 'preservatives' as a somewhat important driver for their food and beverage purchase decisions.
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