This statistic presents the results of a survey among U.S. adult consumers. The survey was conducted online by Harris Interactive in March 2014, asking the respondents to rate the importance of the factor 'packaged food' when buying foods and beverages. Some 36 percent of U.S. adults indicated to consider the attribute 'packaged food' as a somewhat important driver for their food and beverage purchase decisions.
How important is the factor 'packaged food' when purchasing foods and beverages?*
* The original question ran as follows: 'When thinking about all of your food and beverage purchases, how important are each of the following to you?' Percentages may not add up due to rounding.
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Harris Interactive. (June 10, 2014). How important is the factor 'packaged food' when purchasing foods and beverages?* [Graph]. In Statista. Retrieved July 06, 2020, from https://www.statista.com/statistics/308630/us-consumers--rating-of-packaged-food-when-buying-foods-and-beverages/
Harris Interactive. "How important is the factor 'packaged food' when purchasing foods and beverages?*." Chart. June 10, 2014. Statista. Accessed July 06, 2020. https://www.statista.com/statistics/308630/us-consumers--rating-of-packaged-food-when-buying-foods-and-beverages/
Harris Interactive. (2014). How important is the factor 'packaged food' when purchasing foods and beverages?*. Statista. Statista Inc.. Accessed: July 06, 2020. https://www.statista.com/statistics/308630/us-consumers--rating-of-packaged-food-when-buying-foods-and-beverages/
Harris Interactive. "How Important Is The Factor 'packaged Food' When Purchasing Foods and Beverages?*." Statista, Statista Inc., 10 Jun 2014, https://www.statista.com/statistics/308630/us-consumers--rating-of-packaged-food-when-buying-foods-and-beverages/
Harris Interactive, How important is the factor 'packaged food' when purchasing foods and beverages?* Statista, https://www.statista.com/statistics/308630/us-consumers--rating-of-packaged-food-when-buying-foods-and-beverages/ (last visited July 06, 2020)
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