Leading social networking sites or apps in the United Kingdom (UK) 2016-2018

This statistic presents the findings of a survey on the most popular social networking sites or apps used by individuals with an active social networking platform account in the United Kingdom (UK) from 2016 to 2018. Over the period presented, Facebook was the most popular social media site in terms of the share of users who reported having a profile on that networking platform. Facebook's user share among social network users was 88 percent in 2018. During the most recent survey wave in September and October 2018, it was found that the share of respondents with a Facebook profile had declined by three percent.

Which sites or apps do you have a page or profile on?*

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Release date

May 2019


United Kingdom

Survey time period

2016 to 2018***

Number of respondents


Age group

16 years and older

Special properties

Those with a social media profile or account.

Method of interview

Face-to-face interview

Supplementary notes

* This question was phrased by the source as follows: "Which sites or apps do you have a profile or account on, that you still use? (MULTI CODE)"
** N (2016) = 948
*** Most recent survey was carried out from the 27th September to the 4th October of 2018.

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Statistics on "Photo apps in the United Kingdom (UK)"

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