Instagram users: socioeconomic profile in Great Britain 2015-2018

This statistic displays the results of a survey on the socioeconomic profile of Instagram users in Great Britain (GB) from the first quarter of 2015 to the first quarter of 2018. During the most recent wave, it was found that the responding users from the lower middle class (C1 group) were the most common socioeconomic group. Over the period in question, the share of users from the upper middle and middle class (AB) increased by seven percentage points.

Socioeconomic profile of Instagram users in Great Britain (GB) from the 1st quarter 2015 to 1st quarter 2018

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Release date

March 2018


United Kingdom (Great Britain)

Survey time period

Q1 2015 to Q1 2018**

Number of respondents


Age group


Special properties

visitors to or users of Instagram in three months previous to the survey.

Method of interview

Face-to-face interview

Supplementary notes

* n (Q1 '15) = 129; n (Q2 '15) = 131; n (Q3 '15) = 123; n (Q4 '15) = 165; n (Q1 '16) = 132; n (Q2 '16) = 187; n (Q3 '16) = 172; n (Q4 '16) = 183; n (Q1 '17) = 232; n (Q2 '17) = 248; n (Q3 '17) = 233; n (Q4 '17) = 255; n (Q1 '18) = 275.
** Data for survey waves previous to Q1 2018 published earlier by the source.

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