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Daily active users of Snapchat 2014-2018
Daily active users of Snapchat 2014-2018
Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018 (in millions)
This statistic presents the number of daily active Snapchat users as of the fourth quarter of 2018. As of the latest reported period, the photo and video sharing app had 186 million daily active users worldwide, down from 187 million global DAU in the corresponding quarter in 2017.
Snapchat – further information Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the richest social media entrepreneurs. With an estimated 37 million monthly active users in the United States, Snapchat easily ranks among the most popular social apps in the country. According to U.S. teenagers in fall 2018, Snapchat is the most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Snapchat’s appeal with younger mobile users is also confirmed through the audience breakdown of the social app – almost a third of adult users were aged 18 to 24 years.
As of May 2016, Snapchat generated 10 billion mobile video views per day. Many brands have already started to take advantage of Snapchat’s reach to enhance their digital footprint – the most popular brands on Snapchat Discover according to U.S. youth Snapchat users were BuzzFeed, Comedy Central and iHeart Radio. Some industries lag behind others in terms of Snapchat adoption – sportswear, beauty and fashion rank first but watch & jewelry, auto and travel have yet to take to the social sharing app. The payoff of Snapchat for brands is yet to be determined – the most popular Snapchat activity among youth users is accessing snaps & stories from people they are personally acquainted with, with brand discovery ranking behind other daily activities.
Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018 (in millions)
Loading statistic...
| Number of DAU in millions | |
|---|---|
| Q4 '18 | 186 |
| Q3 '18 | 186 |
| Q2 '18 | 188 |
| Q1 '18 | 191 |
| Q4 '17 | 187 |
| Q3 '17 | 178 |
| Q2 '17 | 173 |
| Q1 '17 | 166 |
| Q4 '16 | 158 |
| Q3 '16 | 153 |
| Q2 '16 | 143 |
| Q1 '16 | 122 |
| Q4 '15 | 107 |
| Q3 '15 | 94 |
| Q2 '15 | 86 |
| Q1 '15 | 80 |
| Q4 '14 | 71 |
| Q3 '14 | 62 |
| Q2 '14 | 57 |
| Q1 '14 | 46 |
| Number of DAU in millions | |
|---|---|
| Q4 '18 | 186 |
| Q3 '18 | 186 |
| Q2 '18 | 188 |
| Q1 '18 | 191 |
| Q4 '17 | 187 |
| Q3 '17 | 178 |
| Q2 '17 | 173 |
| Q1 '17 | 166 |
| Q4 '16 | 158 |
| Q3 '16 | 153 |
| Q2 '16 | 143 |
| Q1 '16 | 122 |
| Q4 '15 | 107 |
| Q3 '15 | 94 |
| Q2 '15 | 86 |
| Q1 '15 | 80 |
| Q4 '14 | 71 |
| Q3 '14 | 62 |
| Q2 '14 | 57 |
| Q1 '14 | 46 |
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This statistic presents the number of daily active Snapchat users as of the fourth quarter of 2018. As of the latest reported period, the photo and video sharing app had 186 million daily active users worldwide, down from 187 million global DAU in the corresponding quarter in 2017.
Snapchat – further information Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the richest social media entrepreneurs. With an estimated 37 million monthly active users in the United States, Snapchat easily ranks among the most popular social apps in the country. According to U.S. teenagers in fall 2018, Snapchat is the most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Snapchat’s appeal with younger mobile users is also confirmed through the audience breakdown of the social app – almost a third of adult users were aged 18 to 24 years.
As of May 2016, Snapchat generated 10 billion mobile video views per day. Many brands have already started to take advantage of Snapchat’s reach to enhance their digital footprint – the most popular brands on Snapchat Discover according to U.S. youth Snapchat users were BuzzFeed, Comedy Central and iHeart Radio. Some industries lag behind others in terms of Snapchat adoption – sportswear, beauty and fashion rank first but watch & jewelry, auto and travel have yet to take to the social sharing app. The payoff of Snapchat for brands is yet to be determined – the most popular Snapchat activity among youth users is accessing snaps & stories from people they are personally acquainted with, with brand discovery ranking behind other daily activities.
Show moreSnapchat – further information Originally launched in 2011, Snapchat has become one of the most popular social messaging and photo sharing apps worldwide; making its CEO and co-founder Evan Spiegel one of the richest social media entrepreneurs. With an estimated 37 million monthly active users in the United States, Snapchat easily ranks among the most popular social apps in the country. According to U.S. teenagers in fall 2018, Snapchat is the most important social network of their generation, ahead of photo sharing competitor Instagram and other networks such as Twitter or Facebook. Snapchat’s appeal with younger mobile users is also confirmed through the audience breakdown of the social app – almost a third of adult users were aged 18 to 24 years.
As of May 2016, Snapchat generated 10 billion mobile video views per day. Many brands have already started to take advantage of Snapchat’s reach to enhance their digital footprint – the most popular brands on Snapchat Discover according to U.S. youth Snapchat users were BuzzFeed, Comedy Central and iHeart Radio. Some industries lag behind others in terms of Snapchat adoption – sportswear, beauty and fashion rank first but watch & jewelry, auto and travel have yet to take to the social sharing app. The payoff of Snapchat for brands is yet to be determined – the most popular Snapchat activity among youth users is accessing snaps & stories from people they are personally acquainted with, with brand discovery ranking behind other daily activities.
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- Release date
- February 2019
- Region
- Worldwide
- Survey time period
- Q1 2014 to Q4 2018
- Special properties
- quarterly average
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- Release date
- February 2019
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- Region
- Worldwide
- Survey time period
- Q1 2014 to Q4 2018
- Special properties
- quarterly average
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Statistics on "Snapchat"
- Snap. Inc.
The most important statistics
- Global annual revenue of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide annual revenue 2015-2018
- Global annual revenue of Snap from 2016 to 2018, by region (in million U.S. dollars)Snap worldwide annual revenue 2016-2018, by region
- Global annual adjusted EBITDA of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide EBITDA 2015-2018
- Global annual net loss of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide net income 2015-2018
- Global revenue of Snap from 1st quarter 2015 to 4th quarter 2018 (in million U.S. dollars)Snap worldwide quarterly revenue 2015-2018
- Global net loss of Snap from 1st quarter 2015 to 4th quarter 2018 (in million U.S. dollars)Snap worldwide net income/loss 2015-2018, by quarter
- Annual sales and marketing expenditure of Snap from 2015 to 2018 (in million U.S. dollars)Snap sales and marketing spending 2015-2018
- Annual research and development expenditure of Snap from 2015 to 2018 (in million U.S. dollars)Snap research and development spending 2015-2018
- Usage
The most important statistics
- Number of Snapchat users worldwide from 2018 to 2022 (in millions)Snapchat: number of global users 2018-2022
- Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018 (in millions)Daily active users of Snapchat 2014-2018
- Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018, by region (in millions)Daily active users of Snapchat 2014-2018, by region
- Snap's average quarterly revenue per user from 1st quarter 2016 to 4th quarter 2018 (in U.S. dollars)Snap quarterly ARPU 2016-2018
- Snap's average quarterly revenue per user from 1st quarter 2016 to 4th quarter 2018, by region (in U.S. dollars)Snap quarterly ARPU 2016-2018, by region
- Months it took selected social apps and networks to reach 100 million monthly active users as of May 2015Time for social networks to reach 100 million MAU 2015
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2017Snapchat user data requests by U.S. federal authorities 2014-2017
- Benchmark
The most important statistics
- Media usage in an internet minute as of June 2018Media usage in an online minute 2018
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)Most popular social media apps in the U.S. 2018, by audience
- Market reach of the most popular Apple iOS apps in the United States as of June 2018Leading iOS app reach in the United States 2016
- Market reach of the most popular Apple iOS apps worldwide as of June 2018Leading iOS app reach worldwide 2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017Reach of social media used by U.S. teens and young adults 2017
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018Preferred social networks of U.S. teens 2012-2018
- Most popular mobile messaging apps in the United States as of October 2018, by average session duration (in minutes)Leading mobile messengers in the U.S. 2018, by session duration
- Most popular social networks in the United States as of October 2018, ranked by mobile-only audience (in millions)Most popular mobile-only social networks in the U.S. 2018
- Demographics
The most important statistics
- Leading countries based on number of Snapchat users as of January 2019 (in millions)Countries with the most Snapchat users as of October 2019
- Distribution of Snapchat users worldwide as of January 2019, by genderSnapchat: distribution of global audiences 2019, by gender
- Distribution of Snapchat users worldwide as of January 2019, by age and genderSnapchat: distribution of global audiences 2019, by age and gender
- Number of Snapchat users in the United States from 2017 to 2022 (in millions)U.S. number of Snapchat users 2017-2022
- Snapchat user penetration in the United States from 2017 to 2022U.S. Snapchat user penetration 2017-2022
- Snapchat usage penetration in the United States from 2014 to 2020, by age groupU.S. Snapchat user reach 2014-2020, by age group
- Snapchat usage penetration in the United States as of March 2017, by age groupSnapchat user reach in the United States 2017, by age group
- Percentage of U.S. internet users who use Snapchat as of January 2018, by age groupSnapchat usage reach in the United States 2018, by age group
- Activities
The most important statistics
- Social media activities on select social networks by social media users in the United States in November 2018U.S. social media activities 2018, by platform
- Frequency of Snapchat use in the United States as of February 2018, by genderSnapchat usage frequency in the United States 2018, by gender
- Social media platforms used by young adult mobile video viewers in the United States to view mobile video content as of June 2016U.S. mobile social media video platforms of young adults 2016
- Leading video platforms on which internet users in the United States have watched live streaming video in June and November 2016, by reachMost popular live streaming video platforms in the U.S. 2016, by reach
- Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age groupU.S. user preference of Instagram and Snapchat Stories 2016, by age group
- Share of internet users in the United States who have watched or created live streaming video on social media as of November 2016, by age groupU.S. social media live streaming video usage 2016, by age group
- Advertising and marketing
The most important statistics
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)Snapchat: global advertising revenue 2016-2020
- Worldwide advertising revenue of Snapchat from 2016 to 2020, by region (in million U.S. dollars)Global Snapchat advertising revenues 2016-2020, by region
- Global annual revenue of Snap from 2015 to 2018 (in million U.S. dollars)Snap worldwide annual revenue 2015-2018
- Annual advertising expenditure of Snap from 2015 to 2018 (in million U.S. dollars)Snap advertising spending 2015-2018
- Distribution of net digital ad revenue in the United States from 2016 to 2020, by companyDigital ad revenue share in the U.S. 2016-2020, by company
- Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by formatU.S. Snapchat ad interaction rate 2017, by format
- Social media platforms used by B2C marketers in North America as of July 2017Usage of social media platforms for B2C content marketing in North America 2017
- Favorite social platforms to engage with brand content according to female social media users in the United States as of February 2016Top platforms to engage with brand content among U.S. women 2016
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Statistics on "Snapchat"
- Global annual revenue of Snap from 2015 to 2018 (in million U.S. dollars)
- Global annual revenue of Snap from 2016 to 2018, by region (in million U.S. dollars)
- Global annual adjusted EBITDA of Snap from 2015 to 2018 (in million U.S. dollars)
- Global annual net loss of Snap from 2015 to 2018 (in million U.S. dollars)
- Global revenue of Snap from 1st quarter 2015 to 4th quarter 2018 (in million U.S. dollars)
- Global net loss of Snap from 1st quarter 2015 to 4th quarter 2018 (in million U.S. dollars)
- Annual sales and marketing expenditure of Snap from 2015 to 2018 (in million U.S. dollars)
- Annual research and development expenditure of Snap from 2015 to 2018 (in million U.S. dollars)
- Compensation of Snap's leading executive officers from 2015 to 2018 (in million U.S. dollars)
- Leading social media billionaires as of March 2018, by net worth (in billion U.S. dollars)
- Number of Snapchat users worldwide from 2018 to 2022 (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018 (in millions)
- Number of daily active Snapchat users from 1st quarter 2014 to 4th quarter 2018, by region (in millions)
- Snap's average quarterly revenue per user from 1st quarter 2016 to 4th quarter 2018 (in U.S. dollars)
- Snap's average quarterly revenue per user from 1st quarter 2016 to 4th quarter 2018, by region (in U.S. dollars)
- Months it took selected social apps and networks to reach 100 million monthly active users as of May 2015
- Number of user data requests made to Snapchat from U.S. federal agencies and courts from 2nd half 2014 to 2nd half 2017
- Media usage in an internet minute as of June 2018
- Most popular mobile social networking apps in the United States as of October 2018, by monthly users (in millions)
- Market reach of the most popular Apple iOS apps in the United States as of June 2018
- Market reach of the most popular Apple iOS apps worldwide as of June 2018
- Reach of leading social media and networking sites used by teenagers and young adults in the United States as of February 2017
- Most popular social networks of teenagers in the United States from fall 2012 to fall 2018
- Most popular mobile messaging apps in the United States as of October 2018, by average session duration (in minutes)
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- Distribution of Snapchat users worldwide as of January 2019, by gender
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- Number of Snapchat users in the United States from 2017 to 2022 (in millions)
- Snapchat user penetration in the United States from 2017 to 2022
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- Percentage of U.S. internet users who use Snapchat as of January 2018, by age group
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- Frequency of Snapchat use in the United States as of February 2018, by gender
- Social media platforms used by young adult mobile video viewers in the United States to view mobile video content as of June 2016
- Leading video platforms on which internet users in the United States have watched live streaming video in June and November 2016, by reach
- Social media user preference of Snapchat Stories and Instagram stories in the United States as of August 2016, by age group
- Share of internet users in the United States who have watched or created live streaming video on social media as of November 2016, by age group
- Worldwide advertising revenue of Snapchat from 2016 to 2020 (in million U.S. dollars)
- Worldwide advertising revenue of Snapchat from 2016 to 2020, by region (in million U.S. dollars)
- Annual advertising expenditure of Snap from 2015 to 2018 (in million U.S. dollars)
- Distribution of net digital ad revenue in the United States from 2016 to 2020, by company
- Frequency with which Snapchat users in the United States engage with Snapchat ads as of March 2017, by format
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