Instagram users: age distribution in Great Britain 2015-2018

This statistic displays the results of a survey on the age profile of Instagram users in Great Britain (GB) from the first quarter of 2015 to the first quarter of 2018. During the last survey period, it was found that 36 percent of the responding users were between 15 and 24 years old. The share of users in the age group between 25 and 34 years amounted to 24 percent. Furthermore, the share of users aged 55 years and above amounted to nine percent.

Age distribution of Instagram users in Great Britain (GB) from the 1st quarter 2015 to 1st quarter 2018

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Release date

March 2018


United Kingdom (Great Britain)

Survey time period

Q1 2015 to Q1 2018**

Number of respondents


Age group


Special properties

visitors to or users of Instagram in three months previous to the survey.

Method of interview

Face-to-face interview

Supplementary notes

* n (Q1 '15) = 129; n (Q2 '15) = 131; n (Q3 '15) = 123; n (Q4 '15) = 165; n (Q1 '16) = 132; n (Q2 '16) = 187; n (Q3 '16) = 172; n (Q4 '16) = 183; n (Q1 '17) = 232; n (Q2 '17) = 248; n (Q3 '17) = 233; n (Q4 '17) = 255; n (Q1 '18) = 275.
** Data for survey waves previous to Q1 2018 published earlier by the source.

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