Leading iOS app categories in the United Kingdom (UK) 2017

This statistic gives information on the market reach of the most popular iOS app categories in the United Kingdom (UK) as of June 2017. During a survey period, Shared2you found that photo and video apps had an 94.29 percent reach among mobile iOS users in the United Kingdom.
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Market reach of the most popular Apple iOS app categories in the United Kingdom (UK) as of June 2017
Penetration rate among iOS users
Photo & Video 94.29%
Social Networking 79.05%
Music 59.86%
Games 65.99%
Entertainment 38.1%
Utilities 40.14%
Productivity 35.92%
News 34.01%
Shopping 40.27%
Reference 13.2%
Lifestyle 32.52%
Travel 29.66%
Business 17.69%
Health & Fitness 22.99%
Navigation 36.74%
Book 19.05%
Education 12.52%
Finance 11.16%
Sports 8.44%
Food & Drink 2.59%
Weather 1.36%
Medical 1.09%
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Photo apps in the United Kingdom (UK)
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