This statistic displays the results of a survey on the share of UK marketers that used selected social networks to distribute marketing content from 2016 to 2017. The survey found that 95 percent of marketers reported using Twitter for content marketing in 2017, while 92 percent of marketers were using LinkedIn for content marketing.
Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$59 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Social commerce in the United Kingdom (UK)
Market overview
7
- Premium Statistic Leading social networks in the UK 2023, by market share
- Basic Statistic Social media traffic referrers to Pinterest.com 2022
- Premium Statistic Reach of selected social networking websites in the Great Britain 2014-2020
- Premium Statistic Social networks used for content marketing in the UK 2016-2017
- Premium Statistic Spending on products recommended by contacts on social media sites UK 2014
- Premium Statistic Spend on products recommended by contacts on social media in the UK, by gender
- Basic Statistic Social network profile ownership in the United Kingdom (UK) 2015-2020, by age group
Social marketing
8
- Premium Statistic Social networks used by marketers in the United Kingdom (UK) 2014
- Premium Statistic Social media advertising impact on user behavior in the United Kingdom (UK) 2014
- Basic Statistic Most effective social networks for content marketing in the UK 2016-2017
- Premium Statistic Marketing benefits of real-time social media engagement in the United Kingdom 2014
- Basic Statistic Most popular brand pages on Facebook in the United Kingdom (UK) March 2020
- Premium Statistic Advertising on social media: consumer attitudes in the United Kingdom (UK) 2014
- Basic Statistic Trust in retailers with social media presence in the UK 2013, by respondent type
- Basic Statistic Leading online retailers responding to queries via Twitter in the UK 2010-2013
User demographics & behavior
7
- Premium Statistic Social media and online shopping user actions taken in the UK 2013
- Basic Statistic Buying products found on social media in the United Kingdom (UK) 2014, by age
- Premium Statistic Online shopping behavior in the United Kingdom (UK) 2014, by social media use
- Premium Statistic Social media engagement with Amazon in the United Kingdom (UK) 2014
- Premium Statistic Products purchased after discovery on social media in the UK 2014, by method
- Premium Statistic Products bought after seeing a social media recommendation in the UK 2014, by gender
- Premium Statistic Buying products on social media in the UK 2014, by discovery method
Further related statistics
20
- Companies using social media platforms for content marketing in Norway 2018
- Most effective content marketing tactics in the United Kingdom (UK) 2016-2017
- Following content marketing strategy in the United Kingdom (UK) 2014
- Survey on elements contained in content marketing strategies in Denmark 2017
- Leading content marketing tactics used in the United Kingdom (UK) 2016-2017
- Content marketing usage penetration in the United Kingdom (UK) 2012-2017
- Effectiveness of B2C social media content marketing tactics worldwide 2022
- Content marketing strategy usage in the UK 2017
- Most important content marketing metrics Spain 2018
- Survey on obtaining knowledge about target groups in Denmark 2017
- Most effective social media platforms for B2B marketers worldwide 2022
- Russia: social media websites ranked by importance to marketing professionals in 2015
- Leading UK retailers on Facebook 2015, by number of followers
- Social media and mobile presence of urban visitor attractions in England in 2012
- Roles of social media for SMEs in the UK 2020
- Changes in marketing strategies after COVID-19 pandemic worldwide
- Companies with consolidated customer engagement database Indonesia Q1 2019
- Leading marketing priorities worldwide 2018
- Main challenges in carrying out omnichannel marketing Indonesia Q1 2019
- Marketing channels U.S. small businesses plan to implement 2017
Further Content: You might find this interesting as well
Statistics
- Companies using social media platforms for content marketing in Norway 2018
- Most effective content marketing tactics in the United Kingdom (UK) 2016-2017
- Following content marketing strategy in the United Kingdom (UK) 2014
- Survey on elements contained in content marketing strategies in Denmark 2017
- Leading content marketing tactics used in the United Kingdom (UK) 2016-2017
- Content marketing usage penetration in the United Kingdom (UK) 2012-2017
- Effectiveness of B2C social media content marketing tactics worldwide 2022
- Content marketing strategy usage in the UK 2017
- Most important content marketing metrics Spain 2018
- Survey on obtaining knowledge about target groups in Denmark 2017
- Most effective social media platforms for B2B marketers worldwide 2022
- Russia: social media websites ranked by importance to marketing professionals in 2015
- Leading UK retailers on Facebook 2015, by number of followers
- Social media and mobile presence of urban visitor attractions in England in 2012
- Roles of social media for SMEs in the UK 2020
- Changes in marketing strategies after COVID-19 pandemic worldwide
- Companies with consolidated customer engagement database Indonesia Q1 2019
- Leading marketing priorities worldwide 2018
- Main challenges in carrying out omnichannel marketing Indonesia Q1 2019
- Marketing channels U.S. small businesses plan to implement 2017
Content Marketing Institute. (January 12, 2018). Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017 [Graph]. In Statista. Retrieved March 28, 2023, from https://www.statista.com/statistics/290937/social-media-platforms-used-for-content-marketing-in-the-united-kingdom/
Content Marketing Institute. "Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017." Chart. January 12, 2018. Statista. Accessed March 28, 2023. https://www.statista.com/statistics/290937/social-media-platforms-used-for-content-marketing-in-the-united-kingdom/
Content Marketing Institute. (2018). Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017. Statista. Statista Inc.. Accessed: March 28, 2023. https://www.statista.com/statistics/290937/social-media-platforms-used-for-content-marketing-in-the-united-kingdom/
Content Marketing Institute. "Social Media Platforms Ranked by Share of Marketers Who Used Them to Distribute Content in The United Kingdom (Uk) from 2016 to 2017." Statista, Statista Inc., 12 Jan 2018, https://www.statista.com/statistics/290937/social-media-platforms-used-for-content-marketing-in-the-united-kingdom/
Content Marketing Institute, Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017 Statista, https://www.statista.com/statistics/290937/social-media-platforms-used-for-content-marketing-in-the-united-kingdom/ (last visited March 28, 2023)
Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017 [Graph], Content Marketing Institute, January 12, 2018. [Online]. Available: https://www.statista.com/statistics/290937/social-media-platforms-used-for-content-marketing-in-the-united-kingdom/