This statistic displays the results of a survey on the share of UK marketers that used selected social networks to distribute marketing content from 2016 to 2017. The survey found that 95 percent of marketers reported using Twitter for content marketing in 2017, while 92 percent of marketers were using LinkedIn for content marketing.
Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017
* n (July to August 2016) = 87; n (June to July 2017) = 117. ** Additional information about the sample base is provided on page 37 of the report.
Data for years previous to 2016 were published in earlier editions of the report.
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Content Marketing Institute. (January 12, 2018). Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017 [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/290937/social-media-platforms-used-for-content-marketing-in-the-united-kingdom/
Content Marketing Institute. "Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017." Chart. January 12, 2018. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/290937/social-media-platforms-used-for-content-marketing-in-the-united-kingdom/
Content Marketing Institute. (2018). Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017. Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/290937/social-media-platforms-used-for-content-marketing-in-the-united-kingdom/
Content Marketing Institute. "Social Media Platforms Ranked by Share of Marketers Who Used Them to Distribute Content in The United Kingdom (Uk) from 2016 to 2017." Statista, Statista Inc., 12 Jan 2018, https://www.statista.com/statistics/290937/social-media-platforms-used-for-content-marketing-in-the-united-kingdom/
Content Marketing Institute, Social media platforms ranked by share of marketers who used them to distribute content in the United Kingdom (UK) from 2016 to 2017 Statista, https://www.statista.com/statistics/290937/social-media-platforms-used-for-content-marketing-in-the-united-kingdom/ (last visited May 19, 2022)
