This statistic presents the penetration of Snapchat usage by connected consumers in the United Kingdom (UK) from 2014 to 2016. As of the latest survey wave, 15 percent of connected consumers reported using Snapchat.
Penetration of Snapchat usage among connected consumers in the United Kingdom (UK) from 2014 to 2016
* 2014 W3 = 2,001, 2015 W1 = 2,003, 2015 W2 = 2,000, 2016 H1 = 2,000. ** Wave 1 (2014 W3) ran September to December 2014, Wave 2 (2015 W1) ran January to April 2015 and Wave 3 (2015 W2) ran May to August 2015 and Wave 5 (2016 H1) ran January to June 2016. *** Wave 4 (2015 W3) report was not available; in 2016, the survey moved to a 6-monthly reporting cycle.
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MediaTel. (September 30, 2016). Penetration of Snapchat usage among connected consumers in the United Kingdom (UK) from 2014 to 2016 [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/515607/connected-services-snapchat-usage-penetration-uk/
MediaTel. "Penetration of Snapchat usage among connected consumers in the United Kingdom (UK) from 2014 to 2016." Chart. September 30, 2016. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/515607/connected-services-snapchat-usage-penetration-uk/
MediaTel. (2016). Penetration of Snapchat usage among connected consumers in the United Kingdom (UK) from 2014 to 2016. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/515607/connected-services-snapchat-usage-penetration-uk/
MediaTel. "Penetration of Snapchat Usage among Connected Consumers in The United Kingdom (Uk) from 2014 to 2016." Statista, Statista Inc., 30 Sep 2016, https://www.statista.com/statistics/515607/connected-services-snapchat-usage-penetration-uk/
MediaTel, Penetration of Snapchat usage among connected consumers in the United Kingdom (UK) from 2014 to 2016 Statista, https://www.statista.com/statistics/515607/connected-services-snapchat-usage-penetration-uk/ (last visited May 22, 2022)
