Snapchat usage penetration in the United Kingdom (UK) 2014-2016

Penetration of Snapchat usage among connected consumers in the United Kingdom (UK) from 2014 to 2016

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Release date

September 2016


United Kingdom

Survey time period

2014 to 2016**

Number of respondents


Age group

16 years and older

Special properties

broadband homes.

Method of interview

Online survey

Supplementary notes

* 2014 W3 = 2,001, 2015 W1 = 2,003, 2015 W2 = 2,000, 2016 H1 = 2,000.
** Wave 1 (2014 W3) ran September to December 2014, Wave 2 (2015 W1) ran January to April 2015 and Wave 3 (2015 W2) ran May to August 2015 and Wave 5 (2016 H1) ran January to June 2016.
*** Wave 4 (2015 W3) report was not available; in 2016, the survey moved to a 6-monthly reporting cycle.

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