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Instagram users: gender breakdown in Great Britain 2015-2018

This statistic displays the results of a survey from the first quarter of 2015 to the first quarter of 2018. During the most recent wave, the survey conducted by Ipsos Mori Capibus revealed that 46 percent of the responding Instagram users were male. Furthermore, over the period in question, female users comprised the majority of Instagram users, with an exception of a survey wave conducted in the second quarter of 2015.

Gender breakdown of Instagram users in Great Britain (GB) from the 1st quarter 2015 to 1st quarter 2018

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Release date

March 2018


United Kingdom (Great Britain)

Survey time period

Q1 2015 to Q1 2018**

Number of respondents


Age group


Special properties

visitors to or users of Instagram in the three months previous to the survey date.

Method of interview

Face-to-face interview

Supplementary notes

* n (Q1 '15) = 129; n (Q2 '15) = 131; n (Q3 '15) = 123; n (Q4 '15) = 165; n (Q1 '16) = 132; n (Q2 '16) = 187; n (Q3 '16) = 172; n (Q4 '16) = 183; n (Q1 '17) = 232; n (Q2 '17) = 248; n (Q3 '17) = 233; n (Q4 '17) = 255; n (Q1 '18) = 275.
** Data for survey waves previous to Q1 2018 published earlier by the source.

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