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Smirnoff vodka's global sales volume 2009-2019

Over the last decade, Smirnoff maintained a relatively stable sales volume, with about 25.6 million 9-liter cases sold globally in 2019. Smirnoff is a vodka brand produced and marketed by British multinational alcohol company Diageo.

Vodka industry

Globally, Smirnoff was the largest vodka brand in 2019 in terms of sales volume, generating more than double the sales of competitors such as Absolut. Smirnoff was also an established market leader in the United States, where it currently controls around 11 percent share of the vodka market.

Diageo brands

Diageo operates a stellar brand portfolio across all spirit categories, including Johnnie Walker whiskey, Smirnoff vodka, Captain Morgan rum, and Guinness beer amongst others. Vodka sales contributed around 11 percent share of Diageo’s global net sales. Other than Smirnoff, Diageo also produces other notable vodka brands such as Ciroc and Ketel One.

Sales volume of Smirnoff vodka worldwide from 2009 to 2019

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Release date

June 2020



Survey time period

2009 to 2019

Supplementary notes

Figures prior to 2015 have been taken from previous editions of the publication.

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Statistics on "Spirits brands: Smirnoff"

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