In 2023, 26 million 9-liter cases of Smirnoff vodka were sold globally, a decrease of two million cases compared to the previous year. Smirnoff is a vodka brand produced and marketed by British multinational alcohol company Diageo.
Diageo operates a stellar brand portfolio across all spirit categories, including Johnnie Walker whiskey, Smirnoff vodka, Captain Morgan rum, and Guinness beer amongst others. Vodka sales contributed nine percent share of Diageo’s global net sales. Other than Smirnoff, Diageo also produces other notable vodka brands such as Ciroc and Ketel One.
Sales volume of Smirnoff vodka worldwide from 2009 to 2023
(in million 9 liter cases)
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Drinks International. (June 26, 2024). Sales volume of Smirnoff vodka worldwide from 2009 to 2023 (in million 9 liter cases) [Graph]. In Statista. Retrieved December 04, 2024, from https://www.statista.com/statistics/308794/smirnoff-vodka-global-sales-volume/
Drinks International. "Sales volume of Smirnoff vodka worldwide from 2009 to 2023 (in million 9 liter cases) ." Chart. June 26, 2024. Statista. Accessed December 04, 2024. https://www.statista.com/statistics/308794/smirnoff-vodka-global-sales-volume/
Drinks International. (2024). Sales volume of Smirnoff vodka worldwide from 2009 to 2023 (in million 9 liter cases) . Statista. Statista Inc.. Accessed: December 04, 2024. https://www.statista.com/statistics/308794/smirnoff-vodka-global-sales-volume/
Drinks International. "Sales Volume of Smirnoff Vodka Worldwide from 2009 to 2023 (in Million 9 Liter Cases) ." Statista, Statista Inc., 26 Jun 2024, https://www.statista.com/statistics/308794/smirnoff-vodka-global-sales-volume/
Drinks International, Sales volume of Smirnoff vodka worldwide from 2009 to 2023 (in million 9 liter cases) Statista, https://www.statista.com/statistics/308794/smirnoff-vodka-global-sales-volume/ (last visited December 04, 2024)
Sales volume of Smirnoff vodka worldwide from 2009 to 2023 (in million 9 liter cases) [Graph], Drinks International, June 26, 2024. [Online]. Available: https://www.statista.com/statistics/308794/smirnoff-vodka-global-sales-volume/