Smirnoff vodka's global sales volume 2009-2021
Globally, Smirnoff was the largest vodka brand in 2019 in terms of sales volume, generating more than double the sales of competitors such as Absolut. Smirnoff was also an established market leader in the United States, where it currently controls around 11 percent share of the vodka market.
Diageo operates a stellar brand portfolio across all spirit categories, including Johnnie Walker whiskey, Smirnoff vodka, Captain Morgan rum, and Guinness beer amongst others. Vodka sales contributed around 11 percent share of Diageo’s global net sales. Other than Smirnoff, Diageo also produces other notable vodka brands such as Ciroc and Ketel One.