Online vs. in-store shopping preferences of consumers in the United States as of February 2016, by product category

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Prefer to purchase in-personPrefer to purchase online
Books32%68%
Electronics33%67%
Office supplies49%51%
Sporting goods56%44%
Luxury streets65%35%
Pet supplies66%34%
Tools67%33%
Household goods71%29%
Clothing and apparel76%24%
Consumer packaged goods77%23%
Food/grocery92%5%
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About This Statistic

This statistic illustrates online versus in-person shopping preferences of shoppers in the United States, sorted by product category. During a February 2016 survey, it was found that 92 percent of U.S. shoppers preferred to make general food purchases in person. Only five percent of respondents preferred to shop for groceries online.

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