Online vs. in-store shopping preferences of consumers in the United States as of February 2017, by product category

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Prefer to purchase in-storePrefer to purchase digitally
Automotive88%12%
Major appliances85%15%
Tools/hardware77%23%
Jewelry71%29%
Electronics69%31%
Kitchen & bath69%31%
Apparel/footwear68%32%
Kitchenware68%32%
Small appliance66%34%
Office stationary64%36%
Tablets/smartphones61%39%
Computers60%40%
Cameras/accessories57%43%
Entertainment48%52%
Toys & games48%52%
Books38%62%
© Statista 2017

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About This Statistic

This statistic illustrates online versus in-person shopping preferences of shoppers in the United States, sorted by product category. During a February 2017 survey, it was found that 69 percent of U.S. shoppers preferred to make electronics purchases in person.

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