Online vs. in-store shopping preferences of consumers in the United States as of February 2017, by product category

U.S. online vs. in-person shopping preferences 2017, by product category This statistic illustrates online versus in-person shopping preferences of shoppers in the United States, sorted by product category. During a February 2017 survey, it was found that 69 percent of U.S. shoppers preferred to make electronics purchases in person.
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Prefer to purchase in-storePrefer to purchase digitally
Automotive88%12%
Major appliances85%15%
Tools/hardware77%23%
Jewelry71%29%
Electronics69%31%
Kitchen & bath69%31%
Apparel/footwear68%32%
Kitchenware68%32%
Small appliance66%34%
Office stationary64%36%
Tablets/smartphones61%39%
Computers60%40%
Cameras/accessories57%43%
Entertainment48%52%
Toys & games48%52%
Books38%62%
Prefer to purchase in-storePrefer to purchase digitally
Automotive88%12%
Major appliances85%15%
Tools/hardware77%23%
Jewelry71%29%
Electronics69%31%
Kitchen & bath69%31%
Apparel/footwear68%32%
Kitchenware68%32%
Small appliance66%34%
Office stationary64%36%
Tablets/smartphones61%39%
Computers60%40%
Cameras/accessories57%43%
Entertainment48%52%
Toys & games48%52%
Books38%62%
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Description Source More information
This statistic illustrates online versus in-person shopping preferences of shoppers in the United States, sorted by product category. During a February 2017 survey, it was found that 69 percent of U.S. shoppers preferred to make electronics purchases in person.
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Release date
April 2017
Region
United States
Survey time period
February 2017
Number of respondents
1,200 respondents
Age group
18 years and older
Special properties
primary household shoppers
Method of interview
Online survey

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