Febreze: ad spend in the U.S. 2018

Between 2017 and 2018, Procter & Gamble's spending on advertising of Febreze in the United States grew considerably, from 126 million to 201 million U.S. dollars, respectively. P&G has been increasing its investment in promoting the air freshener brand in the country since 2016.

Procter & Gamble's advertising spending on Febreze in the United States from 2011 to 2018 (in million U.S. dollars)

Characteristic	Spending in million U.S. dollars
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Release date

June 2019

More information

Region

United States

Survey time period

2011 to 2018

Special properties

measured media only

Supplementary notes

Measured media is based on spending in 19 media: consumer magazines, Sunday magazines, local magazines, business-to-business magazines, local newspapers, national newspapers, free-standing inserts, broadcast network TV, broadcast spot TV, national syndicated TV, network cable TV, network radio, national spot radio, local radio, Spanish-language media (magazines, newspapers, TV networks), outdoor and internet (display advertising; excludes paid search, video and other forms of internet advertising).
The figures do not include unmeasured spending, such as direct marketing, promotion, internet paid search, social media and other forms of spending not included in the 19 measured media.

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