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Awareness of fair trade products in Great Britain 2007-2015

This statistic shows the awareness of fair trade products in Great Britain from 2007 to 2015. According to the survey conducted biennially for Bord Bia Irish Food Board in 2013, 84 percent of respondents had heard of Fair Trade certified products.

Share of consumers aware of fair trade products in Great Britain from 2007 to 2015

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Release date

October 2015


United Kingdom (Great Britain)

Survey time period

2007, 2009, 2011, 2013 and 2015

Number of respondents


Age group

16 years and older

Method of interview

Face-to-face interview

Supplementary notes

Respondents were asked: "Which of the following have you ever heard of? - Fair trade products"
The source defines Fair trade products as 'produce that are sourced through a system which ensures a reasonable return to the producer.'

* Number of respondents in 2007 to 2011 surveys unknown. In 2013 there were 1,029 respondents.

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