Willingness to pay more for Fairtrade products in Sweden 2018

This statistic shows the results of a survey on the willingness to spend more money for Fairtrade labeled products in Sweden in 2018. During the survey period, 24 percent of the respondents agreed to the statement that it's worth paying more for Fairtrade products than for the corresponding products without labeling. Around five percent of the respondents stated that for them it's not worth to pay more for Fairtrade labeled products if corresponding products without label are also available.

To what extent do you agree with the following statement: "It is worth to spend more money for Fairtrade labeled products than for corresponding products without labeling"?

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Sources

Release date

2018

Region

Sweden

Survey time period

January 22 to 30, 2018

Number of respondents

1,002 respondents

Age group

15-79 years

Method of interview

Online panel

Supplementary notes

The original statement was phrased by the source as follows: ”Det är värt att betala några kronor mer för Fairtrade-märkta produkter än för motsvarande produkter utan märkning".

For this survey, the respondents stated the agreement of selected statements on a scale from 1 to 7 and "Don't know". 1 stands for no agreement. 7 stands for high agreement.

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