Willingness to pay more for Fairtrade products in Sweden 2018

To what extent do you agree with the following statement: "It is worth to spend more money for Fairtrade labeled products than for corresponding products without labeling"?

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Sources

Release date

2018

Region

Sweden

Survey time period

January 22 to 30, 2018

Number of respondents

1,002 respondents

Age group

15-79 years

Method of interview

Online panel

Supplementary notes

The original statement was phrased by the source as follows: ”Det är värt att betala några kronor mer för Fairtrade-märkta produkter än för motsvarande produkter utan märkning".

For this survey, the respondents stated the agreement of selected statements on a scale from 1 to 7 and "Don't know". 1 stands for no agreement. 7 stands for high agreement.

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