According to a survey conducted in October 2020 in Japan, around 19 percent of respondents stated that they have bought a product irrelevant of its quality, because they liked the brand. The survey results revealed that brand marketing affected purchase decisions and consumer interest in Japan.
Impact of product marketing on consumer behavior in Japan as of October 2020
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Neo Marketing Inc.. (November 17, 2020). Impact of product marketing on consumer behavior in Japan as of October 2020 [Graph]. In Statista. Retrieved August 11, 2022, from https://www.statista.com/statistics/1237495/japan-marketing-impact-consumer-behavior/
Neo Marketing Inc.. "Impact of product marketing on consumer behavior in Japan as of October 2020." Chart. November 17, 2020. Statista. Accessed August 11, 2022. https://www.statista.com/statistics/1237495/japan-marketing-impact-consumer-behavior/
Neo Marketing Inc.. (2020). Impact of product marketing on consumer behavior in Japan as of October 2020. Statista. Statista Inc.. Accessed: August 11, 2022. https://www.statista.com/statistics/1237495/japan-marketing-impact-consumer-behavior/
Neo Marketing Inc.. "Impact of Product Marketing on Consumer Behavior in Japan as of October 2020." Statista, Statista Inc., 17 Nov 2020, https://www.statista.com/statistics/1237495/japan-marketing-impact-consumer-behavior/
Neo Marketing Inc., Impact of product marketing on consumer behavior in Japan as of October 2020 Statista, https://www.statista.com/statistics/1237495/japan-marketing-impact-consumer-behavior/ (last visited August 11, 2022)
