Online shopping reach in the Nordics 2018

This survey presents percentage of online shoppers in 2018 in Sweden, Norway, Denmark and Finland. The Nordic country with biggest share of online shoppers was Sweden, according to 68 percent of respondents. In contrast, 48 percent of respondents in Finland purchased goods online.

Share of the Nordic consumers who purchased goods online in 2018, by country

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Source

Release date

February 2019

Region

Denmark, Finland, Norway, Sweden

Survey time period

January to December, 2018

Number of respondents

89,053 respondents

Age group

18-79

Method of interview

Online panel

Supplementary notes

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Statistics on "E-commerce in the Nordics"

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