Online shopping reach in the Nordics 2020

Published by
Stephanie Chevalier,
May 27, 2022
This survey presents percentage of online shoppers in 2020 in Sweden, Norway, Denmark and Finland. The Nordic country with the largest share of online shoppers was Sweden, with 94 percent penetration rate. In contrast, 83 percent of respondents in Denmark had purchased goods online.

Share of the Nordic consumers who purchased goods online* in 2020, by country

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Release date

May 2020

Region

Denmark, Finland, Norway, Sweden

Survey time period

Q2 2020

Number of respondents

1,000 in each country

Age group

18-79

Method of interview

Online panel

Supplementary notes

*in the previous 12 months.

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Overview

7

Segments

5

E-commerce adoption

5

E-commerce sites

8

Consumption

8

Delivery & payment

8

Social shopping

5

Further related statistics

17

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