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Online shopping reach in the Nordics 2017

Share of the Nordic consumers which purchased goods online in 2017, by country

Online shopping reach in the Nordics 2017 This survey presents percentage of Nordic online shoppers in 2017. During this period of time, it was found that Norway had the second-highest share of e-commerce consumers with 63 percent of the population having shopped online.
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Share of the Nordic consumers which purchased goods online in 2017, by country

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This survey presents percentage of Nordic online shoppers in 2017. During this period of time, it was found that Norway had the second-highest share of e-commerce consumers with 63 percent of the population having shopped online.
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Release date
February 2018
Region
Denmark, Finland, Norway, Sweden
Survey time period
February 2017 to January 2018
Number of respondents
92,656*
Age group
18-79
Special properties
12 monthly surveys
Method of interview
Online panel
Supplementary notes
* 19,186 respondents in Sweden, 21,293 respondents in Denmark, 21,766 respondents in Norway and 30,411 respondents in Finland.

E-commerce in this statistic is defined as B2C online retail excluding online sales of travel and bookings online when purchase was finalized in a physical store.
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Statistics on "E-commerce in the Nordics"
  • Overview
The most important statistics
  • Sweden
  • Denmark
  • Norway
  • Finland
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