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Change in Cyber Weekend spend on Amazon in the U.S. 2020, by generation

Published by Daniela Coppola, Jun 13, 2022
In the United States, Generation Z shoppers spent about two and a half percent less money on Amazon.com in 2020, compared to 2019. In contrast, all other generations, especially Boomers and the Greatest Generation, spent more on the renowned e-commerce website this year.

Percentage change in consumer spending on Amazon.com in the United States during Cyber Weekend in 2020, by generation

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Source

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Release date

December 2020

Region

United States

Survey time period

November 26 to 30, 2020

Special properties

data comes from Numerator’s one-million person share tracking system, which provides an omnichannel view of consumer spend

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