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Percentage change in Cyber Weekend spend in the United States 2020, by retailer

Growing by roughly three and a half percent in terms of U.S. consumer spending compared to 2019, was the clear winner of 2020's Cyber Weekend (3.5 percent more). Consumers in the United States also spent more on other e-commerce websites, however, growth was lower than one percentage point for each of these retailers. Costco's brick-and-mortar stores were the only physical stores within this selection to experience some growth during this year's holiday sales period.

Yoy percentage change in total offline and online consumer spending in the United States during Cyber Weekend in 2020, by major retailer

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Release date

December 2020


United States

Survey time period

November 26 to 30, 2020

Special properties

This data comes from Numerator’s one-million person share tracking system, which provides an omnichannel view of consumer spend.

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Statistics on "Online shopping behavior in the United States"

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