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Brazil: online sales value per checkout on Black Friday 2013-2019

In 2019, the average sales value per checkout in online shopping on Black Friday in Brazil amounted to 602 Brazilian reals, down from 608 Brazilian reals a year earlier. Black Friday is a sale event taking place on the last Friday of November. As of 2017, figures refer to the aggregated purchases on the preceding Thursday, in addition to Friday.
The event's sales revenue reached 3.2 billion Brazilian reals in 2019.

Average sales value per checkout in online shopping on Black Friday in Brazil from 2013 to 2019

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Release date

December 2019



Survey time period

2013 to 2019

Supplementary notes

* Data previous to 2017 refers to the checkout value generated during Friday only. From 2017, figures reported refer to the aggregated sales value from Thursday and Friday.
Figures prior to 2018 were retrieved from the source's earlier releases.

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Statistics on "Black Friday e-commerce in Brazil"

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