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Share of Cyber Weekend spend by ethnicity in the United States 2020

When shopping for items during 2020's Cyber Weekend, which includes Black Friday and Cyber Monday, Asian American consumers in the United States spent roughly 40 percent of their budget online. This was a few percent higher than the United States' grand average. Hispanic and/or Latino Americans generally spent more in brick-and-mortar-stores than other ethnicities.

Share of total offline and online expenditure in the United States during Cyber Weekend in 2020, by ethnicity

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Release date

December 2020


United States

Survey time period

November 26 to 30, 2020

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Statistics on "Thanksgiving weekend shopping in the U.S."

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