Challenges of programmatic advertising in the U.S. 2019

During a December 2019 survey studying the state of programmatic advertising in the United States, it was found that more than half of responding digital media professionals in the country were concerned about the ability of targeting the right audience when trading programmatically and further 38 percent saw the rising ad fraud rates as a challenge of this ad buying method.

Leading challenges of programmatic advertising according to digital media professionals in the United States as of December 2019

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Sources

Release date

February 2020

Region

United States

Survey time period

December 2019

Supplementary notes

The source did not provide further information on the survey methodology (exact date of survey, number of respondents, type of survey used).

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Statistics on "Programmatic advertising in the United Kingdom (UK)"

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