Challenges of programmatic advertising in the U.S. 2020

Published by Statista Research Department, Apr 9, 2021
During a May 2020 survey studying the state of programmatic advertising in the United States, it was found that 46 percent of responding marketers in the country were concerned about the ability of targeting the right audience when trading programmatically and further 37 percent saw budget allocation as a challenge of this ad buying method.

Leading challenges of programmatic advertising according to marketers in the United States as of May 2020

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Sources

Release date

June 2020

Region

United States

Survey time period

May 2020

Number of respondents

264 respondents

Special properties

among marketers

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