During a May 2020 survey studying the state of programmatic advertising in the United States, it was found that 46 percent of responding marketers in the country were concerned about the ability of targeting the right audience when trading programmatically and further 37 percent saw budget allocation as a challenge of this ad buying method.
Leading challenges of programmatic advertising according to marketers in the United States as of May 2020
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
MarketingCharts. (June 12, 2020). Leading challenges of programmatic advertising according to marketers in the United States as of May 2020 [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/317761/challenges-programmatic-buying-selling-usa/
MarketingCharts. "Leading challenges of programmatic advertising according to marketers in the United States as of May 2020." Chart. June 12, 2020. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/317761/challenges-programmatic-buying-selling-usa/
MarketingCharts. (2020). Leading challenges of programmatic advertising according to marketers in the United States as of May 2020. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/317761/challenges-programmatic-buying-selling-usa/
MarketingCharts. "Leading Challenges of Programmatic Advertising According to Marketers in The United States as of May 2020." Statista, Statista Inc., 12 Jun 2020, https://www.statista.com/statistics/317761/challenges-programmatic-buying-selling-usa/
MarketingCharts, Leading challenges of programmatic advertising according to marketers in the United States as of May 2020 Statista, https://www.statista.com/statistics/317761/challenges-programmatic-buying-selling-usa/ (last visited June 25, 2022)
