During a December 2019 survey studying the state of programmatic advertising in the United States, it was found that more than half of responding digital media professionals in the country were concerned about the ability of targeting the right audience when trading programmatically and further 38 percent saw the rising ad fraud rates as a challenge of this ad buying method.
Leading challenges of programmatic advertising according to digital media professionals in the United States as of December 2019
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eMarketer. (February 11, 2020). Leading challenges of programmatic advertising according to digital media professionals in the United States as of December 2019 [Graph]. In Statista. Retrieved June 06, 2020, from https://www.statista.com/statistics/317761/challenges-programmatic-buying-selling-usa/
eMarketer. "Leading challenges of programmatic advertising according to digital media professionals in the United States as of December 2019." Chart. February 11, 2020. Statista. Accessed June 06, 2020. https://www.statista.com/statistics/317761/challenges-programmatic-buying-selling-usa/
eMarketer. (2020). Leading challenges of programmatic advertising according to digital media professionals in the United States as of December 2019. Statista. Statista Inc.. Accessed: June 06, 2020. https://www.statista.com/statistics/317761/challenges-programmatic-buying-selling-usa/
eMarketer. "Leading Challenges of Programmatic Advertising According to Digital Media Professionals in The United States as of December 2019." Statista, Statista Inc., 11 Feb 2020, https://www.statista.com/statistics/317761/challenges-programmatic-buying-selling-usa/
eMarketer, Leading challenges of programmatic advertising according to digital media professionals in the United States as of December 2019 Statista, https://www.statista.com/statistics/317761/challenges-programmatic-buying-selling-usa/ (last visited June 06, 2020)
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