In the second half of 2022, 94.4 percent of users in the United Kingdom (UK) saw the first quartile (25 percent) of programmatic desktop video ads served to them. On mobile, the share stood at 91.6 percent.
Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile
Characteristic
Desktop video
Mobile web video
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Integral Ad Science. (May 31, 2023). Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/
Integral Ad Science. "Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile." Chart. May 31, 2023. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/
Integral Ad Science. (2023). Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile. Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/
Integral Ad Science. "Programmatic Video Advertising Completion Rates in The United Kingdom in 2nd Half 2022, by Device and Quartile." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/
Integral Ad Science, Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile Statista, https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/ (last visited September 01, 2024)
Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile [Graph], Integral Ad Science, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/