Online ads: video completion and click through rates UK 2017, by device

Published by Statista Research Department, Mar 13, 2023
The statistic displays video completion and click through rates for online video advertising in the United Kingdom (UK) for the 3rd quarter of 2017, by device. The video completion rates were 94 among mobile users during the period in consideration.

Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by device (index*)

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Release date

November 2017

Region

United Kingdom

Survey time period

July to September 2017

Supplementary notes

* Index compared to average VCR and CTR for entire combined impressions in category.

VCR = Cideo Completion Rate
CTR : Click Through Rate

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Overview

6

Video advertising

5

Internet usage

6

Video consumption

6

Attitudes and behavior regarding online video advertising

6

YouTube

6

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CTV advertising in the U.S.Digital advertising in the U.S.Smart and connected TVsVideo advertising and marketing worldwideProgrammatic advertising in the United States
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