J. G. Navarro
Research expert covering advertising and marketing with a focus on South America
Detailed statistics
Top methods for purchasing DOOH campaigns according to marketers worldwide 2023
Detailed statistics
Attributes of OOH, DOOH, and prDOOH ads according to marketers worldwide 2023
Detailed statistics
Share of global marketers including or intending to add prDOOH to media plans 2023
Digital out-of-home (DOOH) advertising revenue worldwide 2024-2029
Digital out-of-home (DOOH) advertising revenue worldwide from 2024 to 2029 (in billion U.S. dollars)
Programmatic DOOH ad's share in JCDecaux SE's digital revenue 2022-2023
Programmatic digital out-of-home (prDOOH) advertising revenue as a percentage of JCDecaux SE's digital revenue in 2022 and 2023
Share of DOOH in programmatic ad budgets in Europe, by stakeholder
Share of digital out-of-home (DOOH) in programmatic advertising budgets in Europe as of August 2023, by stakeholder type
Distribution of DOOH advertising revenue worldwide in 2024, by region
Distribution of digital out-of-home (DOOH) advertising revenue worldwide in 2024, by region
Digital out-of-home (DOOH) advertising spending in Peru 2021-2023
Digital out-of-home (DOOH) advertising spending in Peru from 2021 to 2023 (in million U.S. dollars)
Ströer SE & Co. KGaA's digital out-of-home (DOOH) advertising revenue 2020-2023
Ströer SE & Co. KGaA's digital out-of-home (DOOH) advertising revenue from 2020 to 2023 (in million euros)
YoY change in overall OOH and DOOH advertising revenue in the U.S. Q1 2022-Q1 2024
Year-over-year change in overall out-of-home (OOH) and digital out-of-home (DOOH) advertising revenue in the United States from 1st quarter 2022 to 1st quarter 2024
DOOH ad revenues of selected outdoor media companies worldwide 2023
Digital out-of-home (DOOH) advertising revenues of selected outdoor media companies worldwide in 2023 (in million U.S. dollars)
Attributes of OOH, DOOH, and prDOOH ads according to marketers in the U.S. 2023
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers in the United States as of September 2023
Average CPM of programmatic OOH advertising in the U.S. H1-H2 2023, by venue category
Average cost-per-mille (CPM) of programmatic out-of-home (OOH) advertising in the United States in 1st and 2nd half 2023, by venue category
Programmatic DOOH advertising budget sources in the UK 2023
Programmatic digital out-of-home (DOOH) advertising budget sources in the United Kingdom (UK) as of October 2023
Attributes of OOH, DOOH, and prDOOH ads according to marketers worldwide 2023
Attributes of out-of-home (OOH), digital out-of-home (DOOH), and programmatic digital out-of-home (prDOOH) advertising according to marketers worldwide as of September 2023
Programmatic DOOH advertising budget sources in Germany 2023
Programmatic digital out-of-home (DOOH) advertising budget sources in Germany as of October 2023
Total & digital revenue changes of selected outdoor ad companies worldwide 2023
Annual changes in total and digital revenues of selected outdoor advertising companies worldwide in 2023
Digital out-of-home (DOOH) market size value worldwide 2021-2030
Digital out-of-home (DOOH) market size value worldwide from 2021 to 2030 (in billion U.S. dollars)
JCDecaux SE's digital out-of-home (DOOH) ad revenue 2019-2023
JCDecaux SE's digital out-of-home (DOOH) advertising revenue from 2019 to 2023 (in million euros)
Change in traditional and digital advertising and marketing spending worldwide 2023
Annual change in traditional and digital advertising and marketing spending worldwide in 2023
DOOH advertising campaigns in the UK 2023, by purchase method
Distribution of digital out-of-home (DOOH) advertising campaigns in the United Kingdom (UK) as of October 2023, by purchase method
DOOH advertising campaigns in Germany 2023, by purchase method
Distribution of digital out-of-home (DOOH) advertising campaigns in Germany as of October 2023, by purchase method
Spending on DOOH advertising in South Korea 2017-2022
Spending on digital out-of-home (DOOH) advertising in South Korea from 2017 to 2022 with forecasts up to 2024 (in billion South Korean won)
Top methods for purchasing DOOH campaigns according to marketers in the U.S. 2023
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers in the United States as of September 2023
JCDecaux SE's programmatic digital out-of-home (prDOOH) ad revenue 2021-2023
JCDecaux SE's programmatic digital out-of-home (prDOOH) advertising revenue from 2021 to 2023 (in million euros)
Global OOH and DOOH advertising spending 2024-2028
Traditional out-of-home (OOH) and digital out-of-home (DOOH) revenue worldwide from 2024 to 2029 (in billion U.S. dollars)
Share of direct and programmatic ad spends in digital ad industry India 2016-2025
Distribution of programmatic and direct media spending in the digital advertising industry in India from 2016 to 2023, with estimates until 2025
Digital out-of-home (DOOH) revenue as a share of JCDecaux SE's revenue 2012-2023
Digital out-of-home (DOOH) revenue as a percentage of JCDecaux SE's revenue from 2012 to 2023
DOOH advertising revenue in the UK 2003-2022
Digital out-of-home (DOOH) advertising revenue in the United Kingdom (UK) from 2003 to 2022 (in million GBP)
DOOH share in OOH ad spend in the UK 2015-2027
Share of digital in out-of-home (DOOH) advertising spending in the United Kingdom (UK) in 2015, 2022, and 2027
DOOH ad spend in the UK 2019-2023
Digital out-of-home (DOOH) advertising spending in the United Kingdom (UK) from 2019 to 2023 (in million GBP)
DOOH's share in Ströer's out-of-home (OOH) media segment revenue 2020-2023
Digital out-of-home (DOOH) as a percentage of Ströer SE & Co. KGaA's out-of-home (OOH) media segment revenue from 2020 to 2023
Top methods for purchasing DOOH campaigns according to marketers worldwide 2023
Leading methods for purchasing digital out-of-home (DOOH) campaigns according to marketers worldwide as of September 2023
Digital advertising spending in the U.S. 2021-2028
Digital advertising spending in the United States from 2021 to 2028 (in billion U.S. dollars)
Top sources for marketers' planned increase in prDOOH ad spending worldwide 2023
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers worldwide as of September 2023
Top sources for marketers' planned increase in prDOOH ad spending in the U.S. 2023
Leading sources for a planned increase in programmatic digital out-of-home (prDOOH) advertising spending according to marketers in the United States as of September 2023
Programmatic DOOH advertising benefits in the UK 2022
Reasons to include programmatic digital out-of-home (DOOH) in media mix according to advertising professionals in the United Kingdom (UK) as of November 2022
DOOH share in OOH ad revenue in Russia 2017-2022
Share of digital out-of-home (DOOH) advertising in the total out-of-home (OOH) advertising revenue in Russia from 2017 to 2022
Top elements that would help marketers learn more about prDOOH ads in the U.S. 2023
Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals in the United States as of September 2023
Top ways to measure prDOOH ads' attribution according to marketers in the U.S. 2023
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers in the United States as of September 2023
Top ways to measure prDOOH ads' attribution according to marketers worldwide 2023
Leading ways to measure programmatic digital out-of-home (prDOOH) advertising attribution according to marketers worldwide as of September 2023
Digital marketing spend in Germany 2023, by type
Digital marketing spending in Germany in 2023, by type (in billion euros)
Outdoor advertising revenue in Germany 1974-2023
Net revenue from outdoor advertising in Germany from 1974 to 2023 (in million euros)
Digital share of OOH advertising revenue in the UK 2011-2022
Share of digital in out-of-home (DOOH) advertising revenue in the United Kingdom (UK) from 2011 to 2022
Share of global marketers including or intending to add prDOOH to media plans 2023
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans worldwide as of September 2023
Leading factors determining marketers' investment in prDOOH ads worldwide 2023
Leading factors determining marketers' investment in programmatic digital out-of-home (prDOOH) advertising worldwide as of September 2023
Average expected increase in prDOOH ad spending in selected markets worldwide 2023
Average expected increase in programmatic digital out-of-home (prDOOH) advertising spending in selected markets worldwide as of September 2023
Share of U.S. marketers including or intending to add prDOOH to media plans 2023
Percentage of marketers who have included or intended to include programmatic digital out-of-home (prDOOH) advertising in their media plans in the United States as of September 2023
Top attributes with the potential to make global marketers invest more in prDOOH 2023
Leading attributes marketers would like to see to give programmatic digital out-of-home (prDOOH) advertising more value and make them invest more in the format worldwide as of September 2023
Elements that would help marketers learn more about prDOOH ads in worldwide. 2023
Leading elements that would help marketers learn more about programmatic digital out-of-home (prDOOH) advertising according to professionals worldwide as of September 2023
Distribution of prDOOH campaigns in the U.S. 2023, by target market
Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers in the United States as of September 2023, by target market
Distribution of prDOOH campaigns worldwide 2023, by target market
Distribution of programmatic digital out-of-home (prDOOH) advertising campaigns according to marketers worldwide as of September 2023, by target market
DOOH ad spending's share in total OOH ad spend in the U.S. 2019-2026
Digital out-of-home (DOOH) advertising spending as a percentage of total out-of-home (OOH) ad spend in the United States from 2019 to 2026
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