Key insights
- Global programmatic ad spend
- 595bn USD
![Global programmatic advertising spending from 2017 to 2028 (in billion U.S. dollars)](https://cdn.statcdn.com/Statistic/275000/275806-blank-100.png)
Detailed statistics
Programmatic ad spend worldwide 2017-2028
- Programmatic ad spend in Europe
- 110.2bn USD
![Programmatic advertising spending in Europe from 2017 to 2028 (in billion U.S. dollars)](https://cdn.statcdn.com/Statistic/945000/947562-blank-100.png)
Detailed statistics
Programmatic advertising market value in Europe 2017-2028
- Largest programmatic ad market in Europe
- United Kingdom
![Leading programmatic advertising markets in Europe in 2024, by spending (in billion U.S. dollars)](https://cdn.statcdn.com/Statistic/1150000/1150598-blank-100.png)
Detailed statistics
Largest programmatic markets in Europe 2024
Editor’s Picks Current statistics on this topic
Further recommended statistics
Overview
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- Premium Statistic Programmatic ad spend worldwide 2017-2028
- Premium Statistic Distribution of programmatic ad spend worldwide 2024, by region
- Premium Statistic Programmatic advertising market value in Europe 2017-2028
- Premium Statistic Programmatic ad spend growth in Europe 2021-2022
- Premium Statistic Open ecosystem share in programmatic ad spend in Europe 2021-2025
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic Largest programmatic markets in Europe 2024
- Premium Statistic Leading programmatic markets in Europe 2024, by growth rate
- Premium Statistic Number of RTB transfers of European consumer data 2021, by country
Overview
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Programmatic ad spend worldwide 2017-2028
Programmatic ad spend worldwide 2017-2028
Global programmatic advertising spending from 2017 to 2028 (in billion U.S. dollars)
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Distribution of programmatic ad spend worldwide 2024, by region
Distribution of programmatic ad spend worldwide 2024, by region
Distribution of programmatic advertising spending worldwide in 2024, by region
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Programmatic advertising market value in Europe 2017-2028
Programmatic advertising market value in Europe 2017-2028
Programmatic advertising spending in Europe from 2017 to 2028 (in billion U.S. dollars)
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Programmatic ad spend growth in Europe 2021-2022
Programmatic ad spend growth in Europe 2021-2022
Change in programmatic advertising spending in Europe in 2021 and 2022
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Open ecosystem share in programmatic ad spend in Europe 2021-2025
Open ecosystem share in programmatic ad spend in Europe 2021-2025
Share of open ecosystem transactions in programmatic advertising spending in Europe from 2021 to 2025
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Programmatic ad formats identified as growth areas in Europe 2023
Programmatic ad formats identified as growth areas in Europe 2023
Programmatic advertising formats identified as growth areas in Europe as of August 2023, by stakeholder type
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Largest programmatic markets in Europe 2024
Largest programmatic markets in Europe 2024
Leading programmatic advertising markets in Europe in 2024, by spending (in billion U.S. dollars)
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Leading programmatic markets in Europe 2024, by growth rate
Leading programmatic markets in Europe 2024, by growth rate
Fastest-growing programmatic markets in Europe in 2024
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Number of RTB transfers of European consumer data 2021, by country
Number of RTB transfers of European consumer data 2021, by country
Number of real-time bidding (RTB) European consumer data transfers per person per day worldwide in 2021, by country of origin
Regional data
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- Premium Statistic Largest programmatic markets in Western Europe 2024
- Premium Statistic Leading programmatic markets in Western Europe 2023, by growth rate
- Premium Statistic Largest programmatic markets in Central & Eastern Europe 2024
- Premium Statistic Leading programmatic markets in Central & Eastern Europe 2024, by growth rate
Regional data
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Largest programmatic markets in Western Europe 2024
Largest programmatic markets in Western Europe 2024
Leading programmatic advertising markets in Western Europe in 2024, by spending (in billion U.S. dollars)
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Leading programmatic markets in Western Europe 2023, by growth rate
Leading programmatic markets in Western Europe 2023, by growth rate
Fastest-growing programmatic markets in Western Europe in 2023
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Largest programmatic markets in Central & Eastern Europe 2024
Largest programmatic markets in Central & Eastern Europe 2024
Leading programmatic advertising markets in Central and Eastern Europe in 2024, by spending (in million U.S. dollars)
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Leading programmatic markets in Central & Eastern Europe 2024, by growth rate
Leading programmatic markets in Central & Eastern Europe 2024, by growth rate
Fastest-growing programmatic markets in Central and Eastern Europe in 2024
United Kingdom
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- Premium Statistic Programmatic ad spend in the UK 2017-2028
- Premium Statistic Programmatic ad spend growth in the UK 2018-2028
- Premium Statistic Programmatic ad CPM growth in the UK 2021-2022
- Premium Statistic Programmatic ad impressions growth in the UK 2021-2022
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Attitudes to personalized advertising in the U.K. 2022
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic RTB transfers of UK consumer data 2021, by company
United Kingdom
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Programmatic ad spend in the UK 2017-2028
Programmatic ad spend in the UK 2017-2028
Programmatic advertising spending in the United Kingdom (UK) from 2017 to 2028 (in billion U.S. dollars)
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Programmatic ad spend growth in the UK 2018-2028
Programmatic ad spend growth in the UK 2018-2028
Change in programmatic advertising spending in the United Kingdom (UK) from 2018 to 2028
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Programmatic ad CPM growth in the UK 2021-2022
Programmatic ad CPM growth in the UK 2021-2022
Change in programmatic advertising cost-per-mille (CPM) in the United Kingdom in selected months between November 2021 and November 2022
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Programmatic ad impressions growth in the UK 2021-2022
Programmatic ad impressions growth in the UK 2021-2022
Change in programmatic ad impressions in the United Kingdom in selected months between November 2021 and November 2022
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Programmatic ad viewability rate in the UK 2020, by format
Programmatic ad viewability rate in the UK 2020, by format
Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device
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Attitudes to personalized advertising in the U.K. 2022
Attitudes to personalized advertising in the U.K. 2022
Consumer attitudes towards personalized and contextual advertising in the United Kingdom as of March 2022
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Content that endangers brand safety in the UK 2023
Content that endangers brand safety in the UK 2023
Types of content endangering brand safety according to consumers in the United Kingdom as of August 2023
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RTB transfers of UK consumer data 2021, by company
RTB transfers of UK consumer data 2021, by company
Distribution of real-time bidding (RTB) UK consumer data transfers worldwide in 2021, by broadcaster
Germany
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- Premium Statistic Programmatic ad spend in Germany 2017-2028
- Premium Statistic Programmatic ad spend growth in Germany 2018-2028
- Premium Statistic Programmatic ad CPM growth in Germany 2021-2022
- Premium Statistic Programmatic ad impressions growth in Germany 2021-2022
- Premium Statistic Desktop display brand risk in Germany 2021, by category
- Premium Statistic RTB transfers of German consumer data 2021, by company
Germany
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Programmatic ad spend in Germany 2017-2028
Programmatic ad spend in Germany 2017-2028
Programmatic advertising spending in Germany from 2017 to 2028 (in billion U.S. dollars)
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Programmatic ad spend growth in Germany 2018-2028
Programmatic ad spend growth in Germany 2018-2028
Change in programmatic advertising spending in Germany from 2018 to 2028
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Programmatic ad CPM growth in Germany 2021-2022
Programmatic ad CPM growth in Germany 2021-2022
Change in programmatic advertising cost-per-mille (CPM) in Germany in selected months between October 2021 and June 2022
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Programmatic ad impressions growth in Germany 2021-2022
Programmatic ad impressions growth in Germany 2021-2022
Change in programmatic ad impressions in Germany in selected months between October 2021 and June 2022
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Desktop display brand risk in Germany 2021, by category
Desktop display brand risk in Germany 2021, by category
Distribution of pages with desktop display ad impressions registered around content posing a threat to brands in Germany in 2nd half 2021, by threat category
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RTB transfers of German consumer data 2021, by company
RTB transfers of German consumer data 2021, by company
Distribution of real-time bidding (RTB) German consumer data transfers worldwide in 2021, by broadcaster
France
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- Premium Statistic Programmatic ad spend in France 2017-2028
- Premium Statistic Programmatic ad spend growth in France 2018-2028
- Premium Statistic Programmatic ad spend in France 2020-2023, by format
- Premium Statistic Programmatic ad spend in France 2021, by device
- Premium Statistic Programmatic ad CPM in France 2023
- Premium Statistic Leading programmatic advertisers in France 2023
- Premium Statistic RTB transfers of UK consumer data 2021, by company
France
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Programmatic ad spend in France 2017-2028
Programmatic ad spend in France 2017-2028
Programmatic advertising spending in France from 2017 to 2028 (in billion U.S. dollars)
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Programmatic ad spend growth in France 2018-2028
Programmatic ad spend growth in France 2018-2028
Change in programmatic advertising spending in France from 2018 to 2028
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Programmatic ad spend in France 2020-2023, by format
Programmatic ad spend in France 2020-2023, by format
Distribution of programmatic advertising spending in France in 2020 to 2023, by format
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Programmatic ad spend in France 2021, by device
Programmatic ad spend in France 2021, by device
Distribution of programmatic advertising spending in France in 2021, by device
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Programmatic ad CPM in France 2023
Programmatic ad CPM in France 2023
Programmatic advertising cost-per-mille (CPM) monthly in France in 2023 (in euros)
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Leading programmatic advertisers in France 2023
Leading programmatic advertisers in France 2023
Leading advertisers in France in 2023, by share of programmatic ad spend
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RTB transfers of UK consumer data 2021, by company
RTB transfers of UK consumer data 2021, by company
Distribution of real-time bidding (RTB) UK consumer data transfers worldwide in 2021, by broadcaster
Marketer insights
7
- Premium Statistic Digital video advertising spend in Europe 2022, by purchase method
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
- Premium Statistic Barriers to programmatic ad investment in Europe 2023
- Premium Statistic Factors for digital video ad programmatic sell-side vendor choice in Europe 2022
- Premium Statistic Number of DSPs used by buyers in Europe 2016-2021
- Premium Statistic Concern about data protection in programmatic advertising in Europe 2018-2021
- Premium Statistic Alternatives to third-party cookies under evaluation in Europe 2024
Marketer insights
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Digital video advertising spend in Europe 2022, by purchase method
Digital video advertising spend in Europe 2022, by purchase method
Planned purchase methods of digital video advertising according to advertising professionals in Europe as of February 2022
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Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
Leading advertising effectiveness metric types used to evaluate programmatic campaigns in Europe as of August 2023, by stakeholder type
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Barriers to programmatic ad investment in Europe 2023
Barriers to programmatic ad investment in Europe 2023
Barriers to investments in programmatic advertising in Europe as of August 2023, by stakeholder type
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Factors for digital video ad programmatic sell-side vendor choice in Europe 2022
Factors for digital video ad programmatic sell-side vendor choice in Europe 2022
Factors influencing choice of programmatic sell-side vendor for digital video advertising according to advertising professionals in Europe as of February 2022
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Premium Statistic
Number of DSPs used by buyers in Europe 2016-2021
Number of DSPs used by buyers in Europe 2016-2021
Average number of demand-side platforms (DSPs) used by buyers in Europe from 2016 to 2021
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Premium Statistic
Concern about data protection in programmatic advertising in Europe 2018-2021
Concern about data protection in programmatic advertising in Europe 2018-2021
Concern about data protection in programmatic advertising in Europe from 2018 to 2021
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Premium Statistic
Alternatives to third-party cookies under evaluation in Europe 2024
Alternatives to third-party cookies under evaluation in Europe 2024
Alternatives to third-party cookies under evaluation according to advertising industry professionals in Europe as of February 2024
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