In the second half of 2020, 72.7 percent of programmatic mobile app display ads served in the United Kingdom (UK) were viewed by users. Programmatic advertising spending in the UK in 2020 was estimated at 3.8 billion U.S. dollars.
Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device
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Integral Ad Science. (June 7, 2021). Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device [Graph]. In Statista. Retrieved December 02, 2024, from https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science. "Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device." Chart. June 7, 2021. Statista. Accessed December 02, 2024. https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science. (2021). Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device. Statista. Statista Inc.. Accessed: December 02, 2024. https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science. "Viewability Rate of Programmatic Advertising in The United Kingdom (Uk) in 2nd Half 2020, by Format/Device." Statista, Statista Inc., 7 Jun 2021, https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science, Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device Statista, https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/ (last visited December 02, 2024)
Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device [Graph], Integral Ad Science, June 7, 2021. [Online]. Available: https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/