Programmatic advertising spending in the UK in 2020 was estimated at 3.8 billion U.S. dollars.
In the second half of 2020, 72.7 percent of programmatic mobile app display ads served in the United Kingdom (UK) were viewed by users. Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device
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Other statistics that may interest you Programmatic advertising in Europe
Overview
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- Premium Statistic Programmatic ad spend worldwide 2017-2028
- Premium Statistic Distribution of programmatic ad spend worldwide 2021, by region
- Premium Statistic Programmatic advertising market value in Europe 2017-2026
- Premium Statistic Programmatic ad spend growth in Europe 2021-2022
- Premium Statistic Open ecosystem share in programmatic ad spend in Europe 2021-2025
- Premium Statistic Programmatic ad formats identified as growth areas in Europe 2023
- Premium Statistic Largest programmatic markets in Europe 2021
- Premium Statistic Leading programmatic markets in Europe 2022, by growth rate
Regional data
4
- Premium Statistic Largest programmatic markets in Western Europe 2021
- Premium Statistic Leading programmatic markets in Western Europe 2022, by growth rate
- Premium Statistic Largest programmatic markets in Central & Eastern Europe 2021
- Premium Statistic Leading programmatic markets in Central & Eastern Europe 2022, by growth rate
United Kingdom
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- Premium Statistic Programmatic ad spend in the UK 2017-2026
- Premium Statistic Programmatic ad spend growth in the UK 2018-2026
- Premium Statistic Programmatic ad CPM growth in the UK 2021-2022
- Premium Statistic Programmatic ad impressions growth in the UK 2021-2022
- Premium Statistic Programmatic ad viewability rate in the UK 2020, by format
- Premium Statistic Attitudes to personalized advertising in the U.K. 2022
- Premium Statistic Content that endangers brand safety in the UK 2023
- Premium Statistic RTB transfers of UK consumer data 2021, by company
Germany
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- Premium Statistic Programmatic ad spend in Germany 2017-2028
- Premium Statistic Programmatic ad spend growth in Germany 2018-2028
- Premium Statistic Programmatic ad CPM growth in Germany 2021-2022
- Premium Statistic Programmatic ad impressions growth in Germany 2021-2022
- Premium Statistic Desktop display brand risk in Germany 2021, by category
- Premium Statistic RTB transfers of German consumer data 2021, by company
France
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- Premium Statistic Programmatic ad spend in France 2017-2026
- Premium Statistic Programmatic ad spend growth in France 2018-2026
- Premium Statistic Programmatic ad spend in France 2020-2023, by format
- Premium Statistic Programmatic ad spend in France 2021, by device
- Premium Statistic Programmatic ad CPM in France 2023
- Premium Statistic Leading programmatic advertisers in France 2023
- Premium Statistic RTB transfers of UK consumer data 2021, by company
Marketer insights
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- Premium Statistic Digital video advertising spend in Europe 2022, by purchase method
- Premium Statistic Leading programmatic ad effectiveness metrics in Europe 2023, by stakeholder type
- Premium Statistic Barriers to programmatic ad investment in Europe 2023
- Premium Statistic Factors for digital video ad programmatic sell-side vendor choice in Europe 2022
- Premium Statistic Number of DSPs used by buyers in Europe 2016-2021
- Premium Statistic Concern about data protection in programmatic advertising in Europe 2018-2021
- Premium Statistic Ad solutions for data protection & cookie deprecation in Europe 2021
Further related statistics
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- Video ad viewability rate in Russia 2015-2016, by platform
- Video ad impression worldwide 2017-2021, by device
- Market share of programmatic video advertising in Switzerland 2012-2020
- Opinion on most important elements of programmatic video advertising in the UK 2017
- Budget sources for programmatic video advertising in the UK 2017
- Most effective strategies for digital video customer engagement in the UK 2017
- Priorities for programmatic video ads according to marketers in the UK 2017
- Forecast on market share of programmatic video advertising in Germany 2012-2020
- Market share of programmatic video advertising in Austria 2012-2020
- Programmatic digital video ad spend growth in the U.S. 2019-2023
- Online video advertising categories in Ukraine 2019, by volume
- Online ads: video completion and click through rates UK 2017, by ad length
- Performance indicators used for ad video campaign success in the UK 2017
- Digital video ad view distribution in the U.S. Q4 2018, by category
- Online ads: video completion and click through rates UK 2017, by device
- Preferred fee types for video streaming services Indonesia 2020
- Canada online video ads and TV commercials perception 2013-2015
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Statistics
- Video ad viewability rate in Russia 2015-2016, by platform
- Video ad impression worldwide 2017-2021, by device
- Market share of programmatic video advertising in Switzerland 2012-2020
- Opinion on most important elements of programmatic video advertising in the UK 2017
- Budget sources for programmatic video advertising in the UK 2017
- Most effective strategies for digital video customer engagement in the UK 2017
- Priorities for programmatic video ads according to marketers in the UK 2017
- Forecast on market share of programmatic video advertising in Germany 2012-2020
- Market share of programmatic video advertising in Austria 2012-2020
- Programmatic digital video ad spend growth in the U.S. 2019-2023
- Online video advertising categories in Ukraine 2019, by volume
- Online ads: video completion and click through rates UK 2017, by ad length
- Performance indicators used for ad video campaign success in the UK 2017
- Digital video ad view distribution in the U.S. Q4 2018, by category
- Online ads: video completion and click through rates UK 2017, by device
- Preferred fee types for video streaming services Indonesia 2020
- Canada online video ads and TV commercials perception 2013-2015
Integral Ad Science. (June 7, 2021). Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device [Graph]. In Statista. Retrieved March 28, 2024, from https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science. "Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device." Chart. June 7, 2021. Statista. Accessed March 28, 2024. https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science. (2021). Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device. Statista. Statista Inc.. Accessed: March 28, 2024. https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science. "Viewability Rate of Programmatic Advertising in The United Kingdom (Uk) in 2nd Half 2020, by Format/Device." Statista, Statista Inc., 7 Jun 2021, https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/
Integral Ad Science, Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device Statista, https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/ (last visited March 28, 2024)
Viewability rate of programmatic advertising in the United Kingdom (UK) in 2nd half 2020, by format/device [Graph], Integral Ad Science, June 7, 2021. [Online]. Available: https://www.statista.com/statistics/653663/video-ads-viewability-rate-by-platform-in-great-britain/