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Advertising formats conductive to consumer action in the United Kingdom (UK) in 2013

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Advertising formats conductive to consumer action in the United Kingdom (UK) 2013 This statistic shows a ranking of selected advertising formats conductive to consumer action in the United Kingdom in 2013. Of British consumers surveyed, 54 percent reported taking action as a result of seeing a television advertisement and 30 percent as a result of seeing an ad on social media.
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Share of respondents who take action as a result of seeing ads
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Share of respondents who take action as a result of seeing ads
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Description Source More information
This statistic shows a ranking of selected advertising formats conductive to consumer action in the United Kingdom in 2013. Of British consumers surveyed, 54 percent reported taking action as a result of seeing a television advertisement and 30 percent as a result of seeing an ad on social media.
Show more
Release date
September 2013
Region
United Kingdom
Survey time period
February 18 to March 8, 2013
Special properties
among internet users
Supplementary notes
Nielsen surveyed 29,000 respodents from 58 countries. A separate number of respondents for the UK only was not provided by the source.

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