Video entertainment in the U.S: renting vs. purchasing 2012-2013

This statistic provides information on the renting and purchasing of video entertainment in the United States in 2012 and 2013. During a survey, it was found that 42 percent of the respondents had rented video entertainment in the United States in 2013, a rise from 28 percent of the respondents who had rented video entertainment in 2012.

Video entertainment consumption behavior in the United States: renting vs. purchasing in 2012 and 2013

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Release date

March 2014


United States

Survey time period

2012 and November 22 to December 5, 2013

Age group

14 years and older

Method of interview

Online survey

Supplementary notes

* 2012: Rent digital video entertainment via online streaming service (i.e., not a hardcopy). Rent digital video entertainment where digital file is downloaded to your local system. Purchase video entertainment via online streaming service.
The original question posed by the source was: 'Thinking about how you rent/purchase video entertainment, such as movies and television programmingm how frequently will you do each of the folowing in the next 12 months?'
The source does not provide information on methodology applied in 2012.

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