Retention versus acquisition marketing focus in the United Kingdom (UK) 2013-2016

Share of companies reporting greater focus on retention or acquisition in the United Kingdom (UK) from 2013 to 2016

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Release date

April 2016

Region

United Kingdom

Survey time period

2013 to 2016**

Number of respondents

172*

Special properties

company and agency marketers

Method of interview

Online survey

Supplementary notes

* n (2016) = 172, n (2015) = 236, n (2014) = 233, n (2013) = 323.
** The most recent survey period was between January and February 2016.

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