Retention versus acquisition marketing focus in the United Kingdom (UK) 2013-2016

This statistic displays the share companies focusing primarily on retention or acquisition marketing in the United Kingdom (UK) from 2013 to 2016. In 2016, 22 percent of companies reported being more retention than acquisition focused.

Share of companies reporting greater focus on retention or acquisition in the United Kingdom (UK) from 2013 to 2016

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

April 2016


United Kingdom

Survey time period

2013 to 2016**

Number of respondents


Special properties

company and agency marketers

Method of interview

Online survey

Supplementary notes

* n (2016) = 172, n (2015) = 236, n (2014) = 233, n (2013) = 323.
** The most recent survey period was between January and February 2016.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Bank customer retention in the United Kingdom (UK)"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.