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Google: brand value 2006-2020

Google’s brand value was relatively steady for eight years until 2014. Since then, the company’s brand value saw a steep increase, with 2020 becoming the record year for the tech giant to date and its brand valued at 323.6 billion U.S. dollars.

Google’s Revenue and App Store competition

The multinational internet service corporation recorded the highest ever revenue, at more than 160 billion U.S. dollars in 2019. This was an increase of close to 24 billion dollars over the previous year. The company lagged behind Apple with nearly half the revenue, but soared ahead of Microsoft in terms of cash flow in the same year. Google and Apple are direct competitors with rival operating systems – iOS and Android.
Another platform where the two tech companies compete with each other is mobile apps. The Google Play Store and the Apple App Store, both provide platforms for developer apps, as well as some of the backend infrastructure they need. In return, both companies get 30 percent of the app developers profits. Google Play Store has over 1.5 million apps, most of which are paid apps or apps that offer in-app purchases. Google also generates revenue from its Play Store, through paid music, movies, books, and subscriptions. In early 2019, the gross app revenue for Google Play Store amounted to 7.1 billion U.S. dollars, close to half of Apple’s App Store revenue worldwide. This changed only slightly by the third quarter of that year, where Google’s Play Store revenue moved up to 7.7 billion U.S. dollars.

Google's global brand value from 2006 to 2020

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Release date

June 2020



Survey time period

2006 to 2020

Supplementary notes

Figures for periods prior to 2020 come from earlier reports.
Figures have been rounded.

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Statistics on "Brand Value"

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