The graph shows the global value of Apple brand from 2006 to 2017. Starting with a value of 15.98 billion U.S. dollars in 2006, Apple reached the value of 234.67 billion U.S. dollars in 2017. It came second in a ranking of most valuable brands, following only Google, but preceding Microsoft, AT&T and Facebook. Apple's global revenue amounted to 215.6 billion U.S. dollars in 2016.
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Apple: brand value 2006-2017
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Apple's global brand value from 2006 to 2017 (in billion U.S. dollars)
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The graph shows the global value of Apple brand from 2006 to 2017. Starting with a value of 15.98 billion U.S. dollars in 2006, Apple reached the value of 234.67 billion U.S. dollars in 2017. It came second in a ranking of most valuable brands, following only Google, but preceding Microsoft, AT&T and Facebook. Apple's global revenue amounted to 215.6 billion U.S. dollars in 2016.
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The graph shows the global value of Apple brand from 2006 to 2017. Starting with a value of 15.98 billion U.S. dollars in 2006, Apple reached the value of 234.67 billion U.S. dollars in 2017. It came second in a ranking of most valuable brands, following only Google, but preceding Microsoft, AT&T and Facebook. Apple's global revenue amounted to 215.6 billion U.S. dollars in 2016.
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- Release date
- June 2017
- Region
- Worldwide
- Survey time period
- 2006 to 2017
- Supplementary notes
-
Figures for the period 2006 to 2015 come from earlier reports.
Figures have been rounded.
More information
- Region
- Worldwide
- Survey time period
- 2006 to 2017
- Supplementary notes
-
Figures for the period 2006 to 2015 come from earlier reports.
Figures have been rounded.
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Statistics on "Apple"
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- Brand value of the 25 most valuable brands in 2018 (in million U.S. dollars)The 25 most valuable brands worldwide 2018
- Values of the top 20 technology brands worldwide in 2017 (in billion U.S. dollars)Most valuable technology brands worldwide in 2017
- Number of smartphones sold to end users worldwide from 2007 to 2017 (in million units)Global smartphone sales to end users 2007-2017
- Global smartphone shipments from 2007 to 2017, by vendor (in million units)Smartphone unit shipments worldwide 2007-2017, by vendor
- Share of smartphone shipments worldwide from 2012 to 2017, by vendorGlobal market share held by smartphone vendors 2012-2017
- Global tablet unit shipments by vendor from 3rd quarter 2011 to 1st quarter 2018 (in millions)Tablet vendors global unit shipments 2012-2018, by quarter
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- Financials
The most important statistics
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- Global revenue of Apple from 2004 to 2017* (in billion U.S. dollars)Apple's revenue worldwide 2004-2017
- Apple's global revenue from 1st quarter 2005 to 2nd quarter 2018 (in billion U.S. dollars)Revenue of Apple by fiscal quarter 2005-2018
- Revenue of Apple by geographical region from the first quarter of 2012 to the second quarter of 2018 (in billion U.S. dollars)Apple's revenue broken down by geographical region 2012-2018, by quarter
- Apple's net income worldwide from 1st quarter 2005 to 2nd quarter 2018 (in billion U.S. dollars)Net income of Apple by quarter 2005-2018
- Earnings per common share (diluted) for Apple Inc. from 1st quarter 2005 to 2nd quarter 2018 (in U.S. dollars)Earnings per common share (diluted) for Apple Inc. 2005-2018, by quarter
- Apple Inc's expenditure on research and development from 2007 to 2017 (in billion U.S. dollars)Apple: expenditure on research and development 2007-2017
- Apple's expenditure on semiconductors from 2011 to 2017 (in billion U.S. dollars)Semiconductor expenditure of Apple 2011-2017
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- Revenue of Apple by operating segment from the first quarter of 2012 to the second quarter of 2018 (in billion U.S. dollars)Apple's revenue broken down by operating segments 2012-2018, by quarter
- Share of Apple's revenue by product category from the first quarter of 2012 to the second quarter of 2018Apple's revenue share by operating segment 2012-2018, by quarter
- Unit sales of Apple worldwide by product/operating segment from the first quarter of 2012 to the second quarter of 2018 (in millions)Apple's product unit sales by segment 2012-2018, by quarter
- Share of Apple's unit sales by product/operating segment from the first quarter of 2012 to the second quarter of 2018Share of unit sales-of-apple by product category 2012-2018, by quarter
- iPhone, iPad and iPod sales from 1st quarter 2006 to 2nd quarter 2018 (in million units)Apple product sales comparison 2009-2018, by quarter
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The most important statistics
- Unit sales of the Apple iPhone worldwide from 2007 to 2017 (in millions)Apple iPhone sales worldwide 2007-2017
- Apple iPhone's share of new smartphone sales worldwide by quarter from 2007 to 2018Market share of Apple iPhone smartphone shipments worldwide 2007-2018
- Apple's iPhone revenue from 3rd quarter 2007 to 2nd quarter 2018 (in million U.S. dollars)Apple iPhone sales revenue 2007-2018
- iPhone sales share of Apple's total revenue worldwide from 1st quarter 2009 to 2nd quarter 2018iPhone revenue as share of Apple's total revenue 2009-2018, by quarter
- Market share held by Apple iOS operating system of smartphone shipments from 1st quarter 2011 to 1st quarter 2018Apple iOS global smartphone OS market share 2011-2018, by quarter
- Share of Apple devices by iOS version worldwide from 2016 to 2018*iOS version share of Apple devices worldwide 2016-2018
- Apple iPhone users in the United States by device family from December 2014 to December 2016 (in millions)Apple iPhone U.S. users by device family 2014-2016
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The most important statistics
- Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 1st quarter 2018Global market share held by Apple's iPad of global tablet shipments 2012-2018
- Global Apple iPad sales from 3rd fiscal quarter of 2010 to 2nd fiscal quarter of 2018 (in million units)*Apple iPad sales worldwide 2010-2018, by quarter
- Revenue of Apple from iPad sales worldwide from 3rd quarter 2010 to 2nd quarter 2018 (in million U.S. dollars)Apple's global revenue from iPad sales 2010-2018
- iPad revenue as a share of Apple's total global revenue from 3rd quarter 2010 to 2nd quarter 2018iPad revenue as share of Apple's total revenue 2010-2018, by quarter
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- Apple iPad device market share worldwide by model in February 2016*Share of iPad installed base worldwide 2016, by model
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- Apple's global revenue from sales of Macintosh computers from 1st quarter 2006 to 2nd quarter 2018 (in million U.S. dollars)Apple's revenue from Macintosh computers worldwide 2006-2018
- Quarterly personal computer unit shipments from Apple in the United States, from 2013 to 2018 (in millions)Apple's PC unit shipments in the United States 2013-2018, by quarter
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The most important statistics
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- Market share of wearables unit shipments worldwide by vendor from 1Q'14 to 4Q'17Wearables shipments worldwide market share by vendor 2014-2017
- Global smartwatch unit shipments by vendor from the 2Q '14 to 4Q '16 (in millions)Smartwatch unit shipments by vendor worldwide 2014-2016
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- Smartwatch unit shipments worldwide by vendor from 2Q'15 to 4Q'17 (in millions)*Smartwatch shipments worldwide by vendor 2015-2017
- Market share of smartwatch unit shipments worldwide by vendor from 2Q'15 to 4Q'17Smartwatch shipments worldwide market share by vendor 2015-2017
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- iTunes, App Store & licensing and other services
The most important statistics
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- Number of apps available in leading app stores as of 1st quarter 2018Number of apps available in leading app stores 2018
- Number of available apps in the Apple App Store from July 2008 to January 2017Number of available apps in the Apple App Store 2008-2017
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)Apple App Store: number of downloads as of June 2017
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Statistics on the topic
Free statistics
- Brand value of the 25 most valuable brands in 2018 (in million U.S. dollars)
- Global tablet unit shipments by vendor from 3rd quarter 2011 to 1st quarter 2018 (in millions)
- Tablet shipments market share by vendor worldwide from 2nd quarter 2011 to 1st quarter 2018
- Apple's net income worldwide from 1st quarter 2005 to 2nd quarter 2018 (in billion U.S. dollars)
- iPhone, iPad and iPod sales from 1st quarter 2006 to 2nd quarter 2018 (in million units)
- Unit sales of the Apple iPhone worldwide from 2007 to 2017 (in millions)
- Share of Apple devices by iOS version worldwide from 2016 to 2018*
- Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 1st quarter 2018
- Global smartwatch unit shipments by vendor from the 2Q '14 to 4Q '16 (in millions)
- Annual Apple App Store revenue from 2013 to 2016 (in billion U.S. dollars)
- Number of available apps in the Apple App Store from July 2008 to January 2017
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)
- Distribution of the online audience of imore.com in Great Britain (GB) in 2018, by age group and gender
- Distribution of the online audience of imore.com in Great Britain (GB) in 2018, by household income
- Distribution of the online audience of imore.com in Great Britain (GB) in 2018, by age group
- Distribution of the online audience of imore.com in Great Britain (GB) in 2018, by educational attainment
- Number of Apple stores worldwide from 2005 to 2015
Premium Statistics
- Values of the top 20 technology brands worldwide in 2017 (in billion U.S. dollars)
- Number of smartphones sold to end users worldwide from 2007 to 2017 (in million units)
- Global smartphone shipments from 2007 to 2017, by vendor (in million units)
- Share of smartphone shipments worldwide from 2012 to 2017, by vendor
- Apple's global brand value from 2006 to 2017 (in billion U.S. dollars)
- Global revenue of Apple from 2004 to 2017* (in billion U.S. dollars)
- Apple's global revenue from 1st quarter 2005 to 2nd quarter 2018 (in billion U.S. dollars)
- Revenue of Apple by geographical region from the first quarter of 2012 to the second quarter of 2018 (in billion U.S. dollars)
- Earnings per common share (diluted) for Apple Inc. from 1st quarter 2005 to 2nd quarter 2018 (in U.S. dollars)
- Apple Inc's expenditure on research and development from 2007 to 2017 (in billion U.S. dollars)
- Apple's expenditure on semiconductors from 2011 to 2017 (in billion U.S. dollars)
- Apple's number of employees in the fiscal years 2005 to 2017 (in 1,000s)
- Revenue of Apple by operating segment from the first quarter of 2012 to the second quarter of 2018 (in billion U.S. dollars)
- Share of Apple's revenue by product category from the first quarter of 2012 to the second quarter of 2018
- Unit sales of Apple worldwide by product/operating segment from the first quarter of 2012 to the second quarter of 2018 (in millions)
- Share of Apple's unit sales by product/operating segment from the first quarter of 2012 to the second quarter of 2018
- Apple iPhone's share of new smartphone sales worldwide by quarter from 2007 to 2018
- Apple's iPhone revenue from 3rd quarter 2007 to 2nd quarter 2018 (in million U.S. dollars)
- iPhone sales share of Apple's total revenue worldwide from 1st quarter 2009 to 2nd quarter 2018
- Market share held by Apple iOS operating system of smartphone shipments from 1st quarter 2011 to 1st quarter 2018
- Apple iPhone users in the United States by device family from December 2014 to December 2016 (in millions)
- Sales share of the Apple iPhone by model in the United States from 2014 to 2017
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- iPad revenue as a share of Apple's total global revenue from 3rd quarter 2010 to 2nd quarter 2018
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- Wearables unit shipments worldwide by vendor from 1Q'14 to 4Q'17 (in millions)
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- Market share of smartwatch unit shipments worldwide by vendor from 2Q'15 to 4Q'17
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- Market share of smartwatch unit shipments by vendor from 2015 to 2016
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