The graph shows the global value of Apple brand from 2006 to 2018. Starting with a value of 15.98 billion U.S. dollars in 2006, Apple reached 300.6 billion U.S. dollars by 2018. It came second in ranking as one of the most valuable brands worldwide, following behind Google, but preceding Microsoft, AT&T and Facebook. Apple's global revenue amounted to 229.2 billion U.S. dollars in 2017.
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Apple: brand value 2006-2018
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Apple's global brand value from 2006 to 2018 (in billion U.S. dollars)
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The graph shows the global value of Apple brand from 2006 to 2018. Starting with a value of 15.98 billion U.S. dollars in 2006, Apple reached 300.6 billion U.S. dollars by 2018. It came second in ranking as one of the most valuable brands worldwide, following behind Google, but preceding Microsoft, AT&T and Facebook. Apple's global revenue amounted to 229.2 billion U.S. dollars in 2017.
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The graph shows the global value of Apple brand from 2006 to 2018. Starting with a value of 15.98 billion U.S. dollars in 2006, Apple reached 300.6 billion U.S. dollars by 2018. It came second in ranking as one of the most valuable brands worldwide, following behind Google, but preceding Microsoft, AT&T and Facebook. Apple's global revenue amounted to 229.2 billion U.S. dollars in 2017.
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- Release date
- May 2018
- Region
- Worldwide
- Survey time period
- 2006 to 2018
- Supplementary notes
-
Figures for the period 2006 to 2015 come from earlier reports.
Figures have been rounded.
More information
- Region
- Worldwide
- Survey time period
- 2006 to 2018
- Supplementary notes
-
Figures for the period 2006 to 2015 come from earlier reports.
Figures have been rounded.
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Statistics on "Apple"
- Market environment
The most important statistics
- Brand value of the 25 most valuable brands in 2018 (in million U.S. dollars)The 25 most valuable brands worldwide 2018
- Values of the top 20 technology brands worldwide in 2018 (in billion U.S. dollars)Most valuable technology brands worldwide in 2018
- Number of smartphones sold to end users worldwide from 2007 to 2017 (in million units)Global smartphone sales to end users 2007-2017
- Global smartphone shipments from 2007 to 2017, by vendor (in million units)Smartphone unit shipments worldwide 2007-2017, by vendor
- Share of smartphone shipments worldwide from 2012 to 2017, by vendorGlobal market share held by smartphone vendors 2012-2017
- Global tablet unit shipments by vendor from 3rd quarter 2011 to 2nd quarter 2018 (in millions)Tablet vendors global unit shipments 2012-2018, by quarter
- Tablet shipments market share by vendor worldwide from 2nd quarter 2011 to 2nd quarter 2018Global market share held by tablet vendors 2011-2018
- Financials
The most important statistics
- Apple's global brand value from 2006 to 2018 (in billion U.S. dollars)Apple: brand value 2006-2018
- Global revenue of Apple from 2004 to 2017* (in billion U.S. dollars)Apple's revenue worldwide 2004-2017
- Apple's global revenue from 1st quarter 2005 to 3rd quarter 2018 (in billion U.S. dollars)Revenue of Apple by fiscal quarter 2005-2018
- Revenue of Apple by geographical region from the first quarter of 2012 to the third quarter of 2018 (in billion U.S. dollars)Apple's revenue broken down by geographical region 2012-2018, by quarter
- Apple's net income worldwide from 1st quarter 2005 to 3rd quarter 2018 (in billion U.S. dollars)Net income of Apple by quarter 2005-2018
- Earnings per common share (diluted) for Apple Inc. from 1st quarter 2005 to 3rd quarter 2018 (in U.S. dollars)Earnings per common share (diluted) for Apple Inc. 2005-2018, by quarter
- Apple Inc's expenditure on research and development from 2007 to 2017 (in billion U.S. dollars)Apple: expenditure on research and development 2007-2017
- Apple's expenditure on semiconductors from 2011 to 2017 (in billion U.S. dollars)Semiconductor expenditure of Apple 2011-2017
- Product segmentation
The most important statistics
- Revenue of Apple by operating segment from the first quarter of 2012 to the third quarter of 2018 (in billion U.S. dollars)Apple's revenue broken down by operating segments 2012-2018, by quarter
- Share of Apple's revenue by product category from the first quarter of 2012 to the third quarter of 2018Apple's revenue share by operating segment 2012-2018, by quarter
- Unit sales of Apple worldwide by product/operating segment from the first quarter of 2012 to the third quarter of 2018 (in millions)Apple's product unit sales by segment 2012-2018, by quarter
- Share of Apple's unit sales by product/operating segment from the first quarter of 2012 to the third quarter of 2018Share of unit sales-of-apple by product category 2012-2018, by quarter
- iPhone, iPad and iPod sales from 1st quarter 2006 to 3rd quarter 2018 (in million units)Apple product sales comparison 2009-2018, by quarter
- iPhone
The most important statistics
- Unit sales of the Apple iPhone worldwide from 2007 to 2017 (in millions)Apple iPhone sales worldwide 2007-2017
- iPhone unit sales as share of global smartphone sales from 3Q'07 to 2Q'18Market share of Apple iPhone smartphone shipments worldwide 2007-2018
- Apple's iPhone revenue from 3rd quarter 2007 to 3rd quarter 2018 (in million U.S. dollars)Apple iPhone sales revenue 2007-2018
- iPhone sales share of Apple's total revenue worldwide from 1st quarter 2009 to 3rd quarter 2018iPhone revenue as share of Apple's total revenue 2009-2018, by quarter
- Market share held by Apple iOS operating system of smartphone shipments from 1st quarter 2011 to 2nd quarter 2018Apple iOS global smartphone OS market share 2011-2018, by quarter
- Share of Apple devices by iOS version worldwide from 2016 to 2018*iOS version share of Apple devices worldwide 2016-2018
- Apple iPhone users in the United States by device family from December 2014 to December 2016 (in millions)Apple iPhone U.S. users by device family 2014-2016
- Sales share of the Apple iPhone by model in the United States from 2014 to 2018Apple iPhone shipments share by model in the U.S. 2014-2018
- iPad
The most important statistics
- Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 2nd quarter 2018Global market share held by Apple's iPad of global tablet shipments 2012-2018
- Global Apple iPad sales from 3rd fiscal quarter of 2010 to 3rd fiscal quarter of 2018 (in million units)*Apple iPad sales worldwide 2010-2018, by quarter
- Revenue of Apple from iPad sales worldwide from 3rd quarter 2010 to 3rd quarter 2018 (in million U.S. dollars)Apple's global revenue from iPad sales 2010-2018
- iPad revenue as a share of Apple's total global revenue from 3rd quarter 2010 to 3rd quarter 2018iPad revenue as share of Apple's total revenue 2010-2018, by quarter
- iPad penetration in the United States from 2013 to 2020iPad penetration in the U.S. as share of the population 2013-2020
- Apple iPad device market share worldwide by model in February 2016*Share of iPad installed base worldwide 2016, by model
- Mac
The most important statistics
- Global Apple Mac sales in the fiscal years from 2002 to 2017 (in million units)Apple: Mac sales worldwide 2002-2017
- Global unit sales of Apple Mac computers from 1st quarter 2006 to 3rd quarter 2018 (in 1,000s)Global Apple Mac sales 2006-2018, by quarter
- Apple's global revenue from sales of Macintosh computers from 1st quarter 2006 to 3rd quarter 2018 (in million U.S. dollars)Apple's revenue from Macintosh computers worldwide 2006-2018
- Quarterly personal computer unit shipments from Apple in the United States, from 2013 to 2018 (in millions)Apple's PC unit shipments in the United States 2013-2018, by quarter
- Quarterly market share of PC unit shipments from Apple in the United States from 2013 to 2018Apple's PC unit shipment market share in the United States 2013-2018, by quarter
- Apple Watch
The most important statistics
- Apple Watch unit shipments worldwide from 2015 to 2017, by model (in millions)Apple Watch shipments by model worldwide 2015-2017
- Wearables unit shipments worldwide by vendor from 1Q'14 to 1Q'18 (in millions)Quarterly wearables shipments worldwide 2014-2018, by vendor
- Market share of wearables unit shipments worldwide by vendor from 1Q'14 to 1Q'18Wearables shipments worldwide market share by vendor 2014-2018
- Global smartwatch unit shipments by vendor from the 2Q '14 to 4Q '16 (in millions)Smartwatch unit shipments by vendor worldwide 2014-2016
- Market share of smartwatch unit shipments by vendor from the 2Q'14 to 4Q'16Smartwatch market share by vendor worldwide 2014-2016
- Smartwatch unit shipments worldwide by vendor from 2Q'15 to 4Q'17 (in millions)*Smartwatch shipments worldwide by vendor 2015-2017
- Market share of smartwatch unit shipments worldwide by vendor from 2Q'15 to 4Q'17Smartwatch shipments worldwide market share by vendor 2015-2017
- Global smartwatch unit shipments by vendor from 2015 to 2016 (in millions)Smartwatch shipments by vendor worldwide 2015-2016
- iTunes, App Store & licensing and other services
The most important statistics
- Annual Apple App Store revenue from 2013 to 2016 (in billion U.S. dollars)Annual Apple App Store sales 2013-2016
- Apple's revenue from iTunes, software and services* from 1st quarter 2013 to 3rd quarter 2018 (in billion U.S. dollars)**Revenue of Apple from services segment (e.g. iTunes, AppleCare, Apple Pay) 2013-2018
- Number of apps available in leading app stores as of 1st quarter 2018Number of apps available in leading app stores 2018
- Number of available apps in the Apple App Store from July 2008 to January 2017Number of available apps in the Apple App Store 2008-2017
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)Apple App Store: number of downloads as of June 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- IBM: brand value 2006-2018
- AT&T: brand value 2008-2018
- Global Apple's gross profit margin forecast 2017-2019
- Global Apple's research and development expense forecast 2017-2019
- Global Apple's gross profit margin forecast 2017-2019, by segment
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- Global Apple revenue forecast 2017-2019, by segment
- Online audience distribution of imore.com in GB 2018, by age group
- Country figures of Apple component suppliers 2011-2014
- Online audience distribution of imore.com in GB 2018, by household income
- Global Apple revenue forecast 2017-2019
- Online audience distribution of imore.com in GB 2018, by educational attainment
- Google: brand value 2006-2018
- Apple product unit shipments worldwide 2015-2016
- U.S. online consumer spend on Apple products 2015, by gender/age
- Connected objects owned by the French 2015
- Apple's electricity consumption 2011-2017
- Forecast of mean EPS of Apple quarterly 2018-2021
- Favorite technology brands of young people in the United Kingdom (UK) 2014
- Covidien's revenue by business segment 2011-2014
Studies
- Brand Value
- Italy 50 - 2018
- Italy 50 - 2017
- Brand Finance Global 500 - 2017
- Brandz - Top 50 most valuable Latin American brands 2017
- Sports brands
- Brands in Scandinavia
- Brand Finance Global 500 - 2016
- Brandz - Top 50 most valuable Latin American brands 2015
- Brand Finance Global 500 - 2015
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Statistics on the topic
Free statistics
- Brand value of the 25 most valuable brands in 2018 (in million U.S. dollars)
- Global tablet unit shipments by vendor from 3rd quarter 2011 to 2nd quarter 2018 (in millions)
- Tablet shipments market share by vendor worldwide from 2nd quarter 2011 to 2nd quarter 2018
- Apple's net income worldwide from 1st quarter 2005 to 3rd quarter 2018 (in billion U.S. dollars)
- iPhone, iPad and iPod sales from 1st quarter 2006 to 3rd quarter 2018 (in million units)
- Unit sales of the Apple iPhone worldwide from 2007 to 2017 (in millions)
- Share of Apple devices by iOS version worldwide from 2016 to 2018*
- Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 2nd quarter 2018
- Global smartwatch unit shipments by vendor from the 2Q '14 to 4Q '16 (in millions)
- Annual Apple App Store revenue from 2013 to 2016 (in billion U.S. dollars)
- Number of available apps in the Apple App Store from July 2008 to January 2017
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)
- Distribution of the online audience of imore.com in Great Britain (GB) in 2018, by age group and gender
- Distribution of the online audience of imore.com in Great Britain (GB) in 2018, by age group
- Distribution of the online audience of imore.com in Great Britain (GB) in 2018, by household income
- Distribution of the online audience of imore.com in Great Britain (GB) in 2018, by educational attainment
- What connected objects do you personally own?
Premium Statistics
- Values of the top 20 technology brands worldwide in 2018 (in billion U.S. dollars)
- Number of smartphones sold to end users worldwide from 2007 to 2017 (in million units)
- Global smartphone shipments from 2007 to 2017, by vendor (in million units)
- Share of smartphone shipments worldwide from 2012 to 2017, by vendor
- Apple's global brand value from 2006 to 2018 (in billion U.S. dollars)
- Global revenue of Apple from 2004 to 2017* (in billion U.S. dollars)
- Apple's global revenue from 1st quarter 2005 to 3rd quarter 2018 (in billion U.S. dollars)
- Revenue of Apple by geographical region from the first quarter of 2012 to the third quarter of 2018 (in billion U.S. dollars)
- Earnings per common share (diluted) for Apple Inc. from 1st quarter 2005 to 3rd quarter 2018 (in U.S. dollars)
- Apple Inc's expenditure on research and development from 2007 to 2017 (in billion U.S. dollars)
- Apple's expenditure on semiconductors from 2011 to 2017 (in billion U.S. dollars)
- Apple's number of employees in the fiscal years 2005 to 2017 (in 1,000s)
- Revenue of Apple by operating segment from the first quarter of 2012 to the third quarter of 2018 (in billion U.S. dollars)
- Share of Apple's revenue by product category from the first quarter of 2012 to the third quarter of 2018
- Unit sales of Apple worldwide by product/operating segment from the first quarter of 2012 to the third quarter of 2018 (in millions)
- Share of Apple's unit sales by product/operating segment from the first quarter of 2012 to the third quarter of 2018
- iPhone unit sales as share of global smartphone sales from 3Q'07 to 2Q'18
- Apple's iPhone revenue from 3rd quarter 2007 to 3rd quarter 2018 (in million U.S. dollars)
- iPhone sales share of Apple's total revenue worldwide from 1st quarter 2009 to 3rd quarter 2018
- Market share held by Apple iOS operating system of smartphone shipments from 1st quarter 2011 to 2nd quarter 2018
- Apple iPhone users in the United States by device family from December 2014 to December 2016 (in millions)
- Sales share of the Apple iPhone by model in the United States from 2014 to 2018
- Manufacturing costs for iPhone X (64 GB) by component in 2017 (in U.S. dollars)
- Manufacturing costs for iPhone 8 (64 GB) by component in 2017 (in U.S. dollars)
- Global Apple iPad sales from 3rd fiscal quarter of 2010 to 3rd fiscal quarter of 2018 (in million units)*
- Revenue of Apple from iPad sales worldwide from 3rd quarter 2010 to 3rd quarter 2018 (in million U.S. dollars)
- iPad revenue as a share of Apple's total global revenue from 3rd quarter 2010 to 3rd quarter 2018
- iPad penetration in the United States from 2013 to 2020
- Apple iPad device market share worldwide by model in February 2016*
- Global Apple Mac sales in the fiscal years from 2002 to 2017 (in million units)
- Global unit sales of Apple Mac computers from 1st quarter 2006 to 3rd quarter 2018 (in 1,000s)
- Apple's global revenue from sales of Macintosh computers from 1st quarter 2006 to 3rd quarter 2018 (in million U.S. dollars)
- Quarterly personal computer unit shipments from Apple in the United States, from 2013 to 2018 (in millions)
- Quarterly market share of PC unit shipments from Apple in the United States from 2013 to 2018
- Apple Watch unit shipments worldwide from 2015 to 2017, by model (in millions)
- Wearables unit shipments worldwide by vendor from 1Q'14 to 1Q'18 (in millions)
- Market share of wearables unit shipments worldwide by vendor from 1Q'14 to 1Q'18
- Market share of smartwatch unit shipments by vendor from the 2Q'14 to 4Q'16
- Smartwatch unit shipments worldwide by vendor from 2Q'15 to 4Q'17 (in millions)*
- Market share of smartwatch unit shipments worldwide by vendor from 2Q'15 to 4Q'17
- Global smartwatch unit shipments by vendor from 2015 to 2016 (in millions)
- Market share of smartwatch unit shipments by vendor from 2015 to 2016
- Apple's revenue from iTunes, software and services* from 1st quarter 2013 to 3rd quarter 2018 (in billion U.S. dollars)**
- Number of apps available in leading app stores as of 1st quarter 2018
- IBM's global brand value from 2006 to 2018 (in billion U.S. dollars)
- AT&T's global brand value from 2008 to 2018 (in billion U.S. dollars)
- Gross profit margin forecast of the Apple company worldwide from 2017 to 2019
- Research and development expense forecast of the Apple company worldwide from 2017 to 2019 (in billion U.S. dollars)
- Gross profit margin forecast of the Apple company worldwide from 2017 to 2019, by segment
- Revenue forecast for the Apple company worldwide from 2017 to 2019 (in billion U.S. dollars), by segment
- Number of Apple component suppliers by country, from 2011 to 2014
- Revenue forecast for the Apple company worldwide from 2017 to 2019 (in billion U.S. dollars)
- Google's global brand value from 2006 to 2018 (in billion U.S. dollars)
- Unit sales of Apple products worldwide from the first quarter of 2015 to the fourth quarter of 2016 (in million units)
- Average yearly online spend of Apple product buyers in the United States in 2015, by gender and age group (in U.S. dollars)
- Electricity use by Apple Inc. from FY 2011 to FY 2017 (in million kilowatt hours)
- Forecast of mean estimated earnings per share of Apple Inc from 2nd quarter 2018 to 3rd quarter 2021 (in U.S. dollars)
- Technology brands rated by young people in the United Kingdom (UK) 2014
- Covidien's business segment revenues from 2011 to 2014 (in million U.S. dollars)
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