• Apple: brand value 2017 | Statistic

Media & Advertising›
Advertising & Marketing ›
Apple: brand value 2006-2017

Premium

Apple's global brand value from 2006 to 2017 (in billion U.S. dollars)

Loading statistic...

© Statista 2017

Show further information

Show sources information

About This Statistic

The graph shows the global value of Apple brand from 2006 to 2017. Starting with a value of 15.98 billion U.S. dollars in 2006, Apple reached the value of 234.67 billion U.S. dollars in 2017. It came second in a ranking of most valuable brands, following only Google, but preceding Microsoft, AT&T and Facebook. Apple's global revenue amounted to 215.6 billion U.S. dollars in 2016.

Special Functions

Download as ...

Options

Number of apps available in leading app stores 2017

Number of apps available in leading app stores 2017

Number of employees of Apple 2005-2016

Number of employees of Apple 2005-2016

Apple's revenue worldwide 2004-2016

Apple's revenue worldwide 2004-2016

Apple iPad sales worldwide 2010-2017, by quarter

Apple iPad sales worldwide 2010-2017, by quarter

Apple iPhone sales worldwide 2007-2016

Apple iPhone sales worldwide 2007-2016

Market share of Apple iPhone smartphone shipments worldwide 2007-2017

Market share of Apple iPhone smartphone shipments worldwide 2007-2017

Statista Accounts: Access All Statistics. Starting from $588 / Year

Prices & Access

Statistics on "Apple"

Market environment

The most important statistics

Brand value of the 25 most valuable brands in 2017 (in million U.S. dollars)The 25 most valuable brands worldwide 2017
Values of the top 20 technology brands worldwide in 2017 (in billion U.S. dollars)Most valuable technology brands worldwide in 2017
Number of smartphones sold to end users worldwide from 2007 to 2016 (in million units)Global smartphone sales to end users 2007-2016
Global smartphone shipments from 2007 to 2016, by vendor (in million units)Smartphone unit shipments worldwide 2007-2016, by vendor
Share of smartphone shipments worldwide from 2012 to 2016, by vendorGlobal market share held by smartphone vendors 2012-2016
Global tablet unit shipments by vendor from 3rd quarter 2011 to 2nd quarter 2017 (in millions)Tablet vendors global unit shipments 2012-2017, by quarter
Tablet shipments market share by vendor worldwide from 2nd quarter 2011 to 2nd quarter 2017Global market share held by tablet vendors 2011-2017

Financials

The most important statistics

Apple's global brand value from 2006 to 2017 (in billion U.S. dollars)Apple: brand value 2006-2017
Global revenue of Apple from 2004 to 2016* (in billion U.S. dollars)Apple's revenue worldwide 2004-2016
Apple's global revenue from 1st quarter 2005 to 3rd quarter 2017 (in billion U.S. dollars)Revenue of Apple by fiscal quarter 2005-2017
Revenue of Apple by geographical region from the first quarter of 2012 to the third quarter of 2017 (in billion U.S. dollars)Apple's revenue broken down by geographical region 2012-2017, by quarter
Share of Apple's revenue by geographical region from the first quarter of 2012 to the third quarter of 2017Apple's revenue share by geographical region 2012-2017, by quarter
Apple's net income in the company's fiscal years from 2005 to 2016 (in billion U.S. dollars)Apple's net income 2005-2016
Earnings per common share (diluted) for Apple Inc. from 1st quarter 2005 to 3rd quarter 2017 (in U.S. dollars)Earnings per common share (diluted) for Apple Inc. 2005-2017, by quarter
Apple Inc's expenditure on research and development from 2007 to 2016 (in billion U.S. dollars)Apple: expenditure on research and development 2007-2016

Product segmentation

The most important statistics

Revenue of Apple by operating segment from the first quarter of 2012 to the third quarter of 2017 (in billion U.S. dollars)Apple's revenue broken down by operating segments 2012-2017, by quarter
Share of Apple's revenue by product category from the first quarter of 2012 to the third quarter of 2017Apple's revenue share by operating segment 2012-2017, by quarter
Unit sales of Apple worldwide by product/operating segment from the first quarter of 2012 to the third quarter of 2017 (in millions)Apple's product unit sales by segment 2012-2017, by quarter
Share of Apple's unit sales by product/operating segment from the first quarter of 2012 to the third quarter of 2017Share of unit sales-of-apple by product category 2012-2017, by quarter
iPhone, iPad and iPod sales from 1st quarter 2006 to 3rd quarter 2017 (in million units)Apple product sales comparison 2009-2017, by quarter

iPhone

The most important statistics

Unit sales of the Apple iPhone worldwide from 2007 to 2016 (in millions)Apple iPhone sales worldwide 2007-2016
Apple iPhone's share of new smartphone sales worldwide by quarter from 2007 to 2017Market share of Apple iPhone smartphone shipments worldwide 2007-2017
Apple's iPhone revenue from 3rd quarter 2007 to 3rd quarter 2017 (in million U.S. dollars)Apple iPhone sales revenue 2007-2017
iPhone sales share of Apple's total revenue worldwide from 1st quarter 2009 to 3rd quarter 2017iPhone revenue as share of Apple's total revenue 2009-2017, by quarter
Market share held by Apple iOS operating system of smartphone shipments from 1st quarter 2011 to 2nd quarter 2017Apple iOS global smartphone OS market share 2011-2017, by quarter
Share of Apple devices by iOS version worldwide from 2016 to 2017*iOS version share of Apple devices worldwide 2016-2017
Apple iPhone users in the United States by device family from December 2014 to December 2016 (in millions)Apple iPhone U.S. users by device family 2014-2016
Apple iPhone device market share worldwide by model from 2015 to 2016*Share of iPhone installed base worldwide by model 2015-2016

iPad

The most important statistics

Apple's global tablet shipments from 1st quarter 2012 to 2nd quarter 2017 (in million units)Apple iPad global unit sales by quarter 2012-2017
Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 2nd quarter 2017Global market share held by Apple's iPad of global tablet shipments 2012-2017
Global Apple iPad sales from 3rd fiscal quarter of 2010 to 3rd fiscal quarter of 2017 (in million units)*Apple iPad sales worldwide 2010-2017, by quarter
Revenue of Apple from iPad sales worldwide from 3rd quarter 2010 to 3rd quarter 2017 (in million U.S. dollars)Apple's global revenue from iPad sales 2010-2017
iPad revenue as a share of Apple's total global revenue from 3rd quarter 2010 to 3rd quarter 2017iPad revenue as share of Apple's total revenue 2010-2017, by quarter
iPad penetration in the United States from 2013 to 2020iPad penetration in the U.S. as share of the population 2013-2020
Apple iPad device market share worldwide by model in February 2016*Share of iPad installed base worldwide 2016, by model

Mac

The most important statistics

Global Apple Mac sales in the fiscal years from 2002 to 2016 (in million units)Apple: Mac sales worldwide 2002-2016
Global unit sales of Apple Mac computers from 1st quarter 2006 to 3rd quarter 2017 (in 1,000s)Global Apple Mac sales 2006-2017, by quarter
Apple's global revenue from sales of Macintosh computers from 1st quarter 2006 to 3rd quarter 2017 (in million U.S. dollars)Apple's revenue from Macintosh computers worldwide 2006-2017
Quarterly personal computer (PC) shipments in the United States from 1st quarter 2010 to 3rd quarter 2016, by vendor (in million units)Quarterly PC shipments in the U.S. 2010-2016, by vendor
Apple number of PC unit shipments in the United States from 1st quarter 2010 to 3rd quarter 2016 (in millions)*PC unit shipments of Apple in the United States 2010-2016, by quarter
Quarterly PC shipments market share held by vendors in the United States from 2010 to 2016Market share (shipments) of PC vendors in the United States 2010-2016

Apple Watch

The most important statistics

Wearables unit shipments worldwide by vendor from 2014 to 2016 (in millions)Wearables unit shipments worldwide 2014-2016, by vendor
Market share of wearables unit shipments worldwide by vendor from 2014 to 2016Wearables shipments worldwide market share by vendor 2014-2016
Wearables unit shipments worldwide by vendor from 1Q'14 to 1Q'17 (in millions)Quarterly wearables shipments worldwide 2014-2017, by vendor
Market share of wearables unit shipments worldwide by vendor from 1Q'14 to 2Q'17Wearables shipments worldwide market share by vendor 2014-2017
Global smartwatch unit shipments by vendor from the 2Q '14 to 4Q '16 (in millions)Smartwatch unit shipments by vendor worldwide 2014-2016
Market share of smartwatch unit shipments by vendor from the 2Q'14 to 4Q'16Smartwatch market share by vendor worldwide 2014-2016
Smartwatch unit shipments worldwide by vendor from 2Q'15 to 3Q'16 (in millions)Smartwatch shipments worldwide by vendor 2015-2016
Market share of smartwatch unit shipments worldwide by vendor from 2Q'15 to 3Q'16Smartwatch shipments worldwide market share by vendor 2015-2016

iTunes, App Store & licensing and other services

The most important statistics

Annual Apple App Store revenue from 2013 to 2016 (in billion U.S. dollars)Annual Apple App Store sales 2013-2016
Apple's revenue from iTunes, software and services* from 1st quarter 2013 to 3rd quarter 2017 (in billion U.S. dollars)**Revenue of Apple from services segment (e.g. iTunes, AppleCare, Apple Pay) 2013-2017
Number of apps available in leading app stores as of March 2017Number of apps available in leading app stores 2017
Number of available apps in the Apple App Store from July 2008 to January 2017Number of available apps in the Apple App Store 2008-2017
Number of available native iPad apps in the Apple App Store from April 2010 to March 2016iPad: number of available native apps 2010-2016

Related Studies: Available to Download in PDF or PPTX Format

Apple

All Information
in one Presentation

Apple

135 page/s
English
pptx
Detailed references

Everything On "Apple" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista for Your Company: The Research and Analysis Tool

Product Film
Statistics
Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Google

Samsung

Unilever

Procter and Gamble

Adobe

Telekom

PayPal

Otto

Further Content: Statistics, Studies, and Topic Pages

Statistics

Topics

Studies

Popular Related Keywords

Our Business Solutions: Save Time and Money

only

$588^*

per year

Your advantages

Full access to all our statistics
Download as XLS, PDF & PNG
Relevant data: complete source information

All functions of our platform illustrated face-to-face

Learn how Statista supports your company
Extensive tour across the whole portal
Personal guidance by our support team

Request webinar

The knowledge database for your company

All functions of the Premium Account
Access to dossiers, forecasts and studies
Access to our international database
Publishing rights and other exclusive functions

* All products require an annual contract.
Prices do not include sales tax
(New York residents only).