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Apple: brand value 2006-2019
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Apple: brand value 2006-2019
Apple's global brand value from 2006 to 2019 (in billion U.S. dollars)
by A. Guttmann,
last edited
Aug 9, 2019
Apple’s brand value has seen some tumultuous changes throughout the last decade, but in 2019 it stood at an impressive 309.53 billion U.S. dollars. In fact, that year Apple managed to secure the second spot in a ranking of the most valuable brands worldwide, second to Amazon, and ahead of Google and Microsoft.
What is behind Apple’s success?
We’ve all heard about and even seen the crowds at Apple’s product announcements and releases, where customers line up to buy the latest iPhone. Globally, it is in fact the iPhone that drives sales revenue for Apple. The phenomenon of the company’s lasting success is grounded in customer loyalty. Apple managed to create an air of exclusivity and luxury around their products , and customers keep coming back for more. New users are also enticed by the promise of joining an elite club of iPhone, iPad and Mac owners. This trend is visible when looking at the growing market share of iOS smartphone sales. Therefore, the premium pricing is not a deterrent, but in reality, serves as bait and hook. Apple’s annual financial results are a mirror of their growing success, with global revenue reaching nearly 266 billion U.S. dollars in 2018.
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by A. Guttmann,
last edited
Aug 9, 2019
Apple’s brand value has seen some tumultuous changes throughout the last decade, but in 2019 it stood at an impressive 309.53 billion U.S. dollars. In fact, that year Apple managed to secure the second spot in a ranking of the most valuable brands worldwide, second to Amazon, and ahead of Google and Microsoft.
What is behind Apple’s success?
We’ve all heard about and even seen the crowds at Apple’s product announcements and releases, where customers line up to buy the latest iPhone. Globally, it is in fact the iPhone that drives sales revenue for Apple. The phenomenon of the company’s lasting success is grounded in customer loyalty. Apple managed to create an air of exclusivity and luxury around their products , and customers keep coming back for more. New users are also enticed by the promise of joining an elite club of iPhone, iPad and Mac owners. This trend is visible when looking at the growing market share of iOS smartphone sales. Therefore, the premium pricing is not a deterrent, but in reality, serves as bait and hook. Apple’s annual financial results are a mirror of their growing success, with global revenue reaching nearly 266 billion U.S. dollars in 2018.
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- Release date
- June 2019
- Region
- Worldwide
- Survey time period
- 2006 to 2019
- Supplementary notes
-
Figures for the period 2006 to 2018 come from earlier reports.
Figures have been rounded.
Source
- Show sources information
- As a Premium user you get access to the detailed source references and background information about this statistic.
- Show publisher information
- Release date
- June 2019
More information
- Region
- Worldwide
- Survey time period
- 2006 to 2019
- Supplementary notes
-
Figures for the period 2006 to 2018 come from earlier reports.
Figures have been rounded.
Other statistics on the topic
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Statistics on "Apple"
- Market environment
The most important statistics
- Brand value of the 25 most valuable brands in 2019 (in million U.S. dollars)The 25 most valuable brands worldwide 2019
- Values of the top 20 technology brands worldwide in 2019 (in billion U.S. dollars)Most valuable technology brands worldwide in 2019
- Number of smartphones sold to end users worldwide from 2007 to 2020 (in million units)Global smartphone sales to end users 2007-2020
- Global smartphone shipments from 2007 to 2018, by vendor (in million units)Smartphone unit shipments worldwide 2007-2018, by vendor
- Share of smartphone shipments worldwide from 2012 to 2018, by vendorGlobal market share held by smartphone vendors 2012-2018
- Global tablet unit shipments by vendor from 3rd quarter 2011 to 2nd quarter 2019 (in millions)*Tablet vendors global unit shipments 2012-2019, by quarter
- Tablet shipments market share by vendor worldwide from 2nd quarter 2011 to 2nd quarter 2019*Global market share held by tablet vendors 2011-2019
- Financials
The most important statistics
- Apple's global brand value from 2006 to 2019 (in billion U.S. dollars)Apple: brand value 2006-2019
- Global revenue of Apple from 2004 to 2018* (in billion U.S. dollars)Apple's revenue worldwide 2004-2018
- Apple's global revenue from 1st quarter 2005 to 3rd quarter 2019 (in billion U.S. dollars)Revenue of Apple by fiscal quarter 2005-2019
- Revenue of Apple by geographical region from the first quarter of 2012 to the 3rd quarter of 2019 (in billion U.S. dollars)Apple's revenue broken down by geographical region 2012-2019, by quarter
- Apple's net income worldwide from 1st quarter 2005 to 3rd quarter 2019 (in billion U.S. dollars)Net income of Apple by quarter 2005-2019
- Earnings per common share (diluted) for Apple Inc. from 1st quarter 2005 to 3rd quarter 2019 (in U.S. dollars)Earnings per common share (diluted) for Apple Inc. 2005-2019, by quarter
- Apple Inc's expenditure on research and development from 2007 to 2018 (in billion U.S. dollars)Apple: expenditure on research and development 2007-2018
- Apple's expenditure on semiconductors from 2011 to 2018 (in billion U.S. dollars)Semiconductor expenditure of Apple 2011-2018
- Product segmentation
The most important statistics
- Revenue of Apple by operating segment from the first quarter of 2012 to the 3rd quarter of 2019 (in billion U.S. dollars)Apple's revenue broken down by operating segments 2012-2019, by quarter
- Share of Apple's revenue by product category from the 1st quarter of 2012 to the 3rd quarter of 2019Apple's revenue share by operating segment 2012-2019, by quarter
- Unit sales of Apple worldwide by product/operating segment from the 1st quarter of 2012 to the 4th quarter of 2018 (in millions)Apple's product unit sales by segment 2012-2018, by quarter
- Share of Apple's unit sales by product/operating segment from the 1st quarter of 2012 to the 4th quarter of 2018Share of unit sales-of-apple by product category 2012-2018, by quarter
- iPhone, iPad and iPod sales from 1st quarter 2006 to 4th quarter 2018 (in million units)Apple product sales comparison 2009-2018, by quarter
- iPhone
The most important statistics
- Unit sales of the Apple iPhone worldwide from 2007 to 2018 (in millions)Apple iPhone sales worldwide 2007-2018
- iPhone unit sales as share of global smartphone sales from 3Q'07 to 2Q'19Market share of Apple iPhone smartphone shipments worldwide 2007-2019
- Apple's iPhone revenue from 3rd quarter 2007 to 3rd quarter 2019 (in million U.S. dollars)Apple iPhone sales revenue 2007-2019
- iPhone sales share of Apple's total revenue worldwide from 1st quarter 2009 to 3rd quarter 2019iPhone revenue as share of Apple's total revenue 2009-2019, by quarter
- Market share held by Apple iOS operating system of smartphone shipments from 1st quarter 2011 to 2nd quarter 2019Apple iOS global smartphone OS market share 2011-2019, by quarter
- Share of Apple devices by iOS version worldwide from 2016 to 2019*iOS version share of Apple devices worldwide 2016-2019
- Apple iPhone device market share worldwide by model from 2015 to 2018Share of iPhone installed base worldwide by model 2015-2018
- Apple iPhone users in the United States by device family from December 2014 to December 2016 (in millions)Apple iPhone U.S. users by device family 2014-2016
- iPad
The most important statistics
- Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 2nd quarter 2019*Global market share held by Apple's iPad of global tablet shipments 2012-2019
- Global Apple iPad sales from 3rd fiscal quarter of 2010 to 4th fiscal quarter of 2018 (in million units)*Apple iPad sales worldwide 2010-2018, by quarter
- Revenue of Apple from iPad sales worldwide from 3rd quarter 2010 to 3rd quarter 2019 (in million U.S. dollars)Apple's global revenue from iPad sales 2010-2019
- iPad revenue as a share of Apple's total global revenue from 3rd quarter 2010 to 3rd quarter 2019iPad revenue as share of Apple's total revenue 2010-2019, by quarter
- Apple iPad ownership rate in the United States as of February 2018, by age groupiPad penetration rate in the U.S. 2018, by age group
- Sales share of the Apple iPad by model in the United States in 2Q'17 and 2Q'18Share of Apple iPad shipments by model in the United States 2017-2018
- Mac
The most important statistics
- Global Apple Mac sales in the fiscal years from 2002 to 2018 (in million units)Apple: Mac sales worldwide 2002-2018
- Global unit sales of Apple Mac computers from 1st quarter 2006 to 4th quarter 2018 (in 1,000s)*Global Apple Mac sales 2006-2018, by quarter
- Apple's global revenue from sales of Macintosh computers from 1st quarter 2006 to 3rd quarter 2019 (in million U.S. dollars)Apple's revenue from Macintosh computers worldwide 2006-2019
- Quarterly personal computer unit shipments from Apple in the United States from 2013 to 2019 (in millions)Apple's PC unit shipments in the United States 2013-2019, by quarter
- Apple's market share of PC unit shipments in the United States from 2013 to 2019, by quarterApple's PC unit shipments share in the United States 2013-2019, by quarter
- Apple Watch
The most important statistics
- Apple Watch unit shipments worldwide from 2015 to 2017, by model (in millions)Apple Watch shipments by model worldwide 2015-2017
- Wearables unit shipments worldwide by vendor from 1Q'14 to 4Q'18 (in millions)Quarterly wearables shipments worldwide 2014-2018, by vendor
- Market share of wearables unit shipments worldwide by vendor from 1Q'14 to 4Q'18Wearables shipments worldwide market share by vendor 2014-2018
- Global smartwatch unit shipments by vendor from the 2Q '14 to 2Q '19 (in millions)*Smartwatch unit shipments by vendor worldwide 2014-2019
- Market share of smartwatch unit shipments by vendor from the 2Q'14 to 2Q'19*Smartwatch market share by vendor worldwide 2014-2019
- Smartwatch unit shipment share worldwide in 2nd quarter of 2018, by platformUnit shipment share for smartwatches worldwide Q2 '18, by platform
- Smart wristwear/smartwatch shipments worldwide by operating system in 2018 and 2022 (in million units)Worldwide unit shipments of smart wristwear 2018 and 2022, by operating system
- iTunes, App Store & licensing and other services
The most important statistics
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)Apple App Store: annual gross app revenue 2017-2018
- Apple's revenue from iTunes, software and services* from 1st quarter 2013 to 3rd quarter 2019 (in billion U.S. dollars)**Revenue of Apple from services segment (e.g. iTunes, AppleCare, Apple Pay) 2013-2019
- Number of apps available in leading app stores as of 2nd quarter 2019Number of apps available in leading app stores 2019
- Number of available apps in the Apple App Store from 2008 to 2018 (in 1,000s)Number of active apps from the Apple App Store as of July 2018
- Most popular Apple App Store categories in May 2019, by share of available appsMost popular Apple App Store categories 2019
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)Apple App Store: number of downloads as of June 2017
- Most popular Apple App Store categories from 1st quarter 2016 to 2nd quarter 2019, by number of downloads (in millions)Leading Apple App Store categories 2016-2019, by download volume
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- AT&T: brand value 2008-2019
- IBM: brand value 2006-2019
- Online audience distribution of imore.com in GB 2018, by educational attainment
- Country figures of Apple component suppliers 2011-2014
- U.S. online consumer spend on Apple products 2015, by gender/age
- Global Apple's gross profit margin forecast 2017-2019, by segment
- Apple product unit shipments worldwide 2015-2016
- Online audience distribution of imore.com in GB 2018, by household income
- Global Apple's research and development expense forecast 2017-2019
- Global Apple's gross profit margin forecast 2017-2019
- Google: brand value 2006-2019
- Online audience distribution of imore.com in GB 2018, by age group and gender
- Global Apple revenue forecast 2017-2019, by segment
- Online audience distribution of imore.com in GB 2018, by age group
- Global Apple revenue forecast 2017-2019
- Fendi: brand value Q1-Q4 2018
- Coop: brand value in Q1-Q3 2018
- Ranking of Swedish companies 2017, by revenue
- Favorite technology brands of young people in the United Kingdom (UK) 2014
- Leading domestic appliances ranked by BrandIndex in the United Kingdom (UK) 2018
Studies
- Brand Value
- Brand Finance Canada 100 2019
- Brandz - Top 100 most valuable global brands 2019
- Brand Finance Global 500 - 2019
- Italy 50 - 2018
- Brandz - Top 50 most valuable Latin American brands 2018
- Sports brands
- Italy 50 - 2017
- Brand Finance Global 500 - 2017
- Brandz - Top 50 most valuable Latin American brands 2017
- Brand Finance Global 500 - 2016
- Brandz - Top 50 most valuable Latin American brands 2015
- Brand Finance Global 500 - 2015
- Brandz - Top 50 most valuable Latin American brands 2014
- Brands in Scandinavia
Statistics on "Apple"
- Brand value of the 25 most valuable brands in 2019 (in million U.S. dollars)
- Values of the top 20 technology brands worldwide in 2019 (in billion U.S. dollars)
- Number of smartphones sold to end users worldwide from 2007 to 2020 (in million units)
- Global smartphone shipments from 2007 to 2018, by vendor (in million units)
- Share of smartphone shipments worldwide from 2012 to 2018, by vendor
- Global tablet unit shipments by vendor from 3rd quarter 2011 to 2nd quarter 2019 (in millions)*
- Tablet shipments market share by vendor worldwide from 2nd quarter 2011 to 2nd quarter 2019*
- Apple's global brand value from 2006 to 2019 (in billion U.S. dollars)
- Global revenue of Apple from 2004 to 2018* (in billion U.S. dollars)
- Apple's global revenue from 1st quarter 2005 to 3rd quarter 2019 (in billion U.S. dollars)
- Revenue of Apple by geographical region from the first quarter of 2012 to the 3rd quarter of 2019 (in billion U.S. dollars)
- Apple's net income worldwide from 1st quarter 2005 to 3rd quarter 2019 (in billion U.S. dollars)
- Earnings per common share (diluted) for Apple Inc. from 1st quarter 2005 to 3rd quarter 2019 (in U.S. dollars)
- Apple Inc's expenditure on research and development from 2007 to 2018 (in billion U.S. dollars)
- Apple's expenditure on semiconductors from 2011 to 2018 (in billion U.S. dollars)
- Apple's number of employees in the fiscal years 2005 to 2018 (in 1,000s)
- Revenue of Apple by operating segment from the first quarter of 2012 to the 3rd quarter of 2019 (in billion U.S. dollars)
- Share of Apple's revenue by product category from the 1st quarter of 2012 to the 3rd quarter of 2019
- Unit sales of Apple worldwide by product/operating segment from the 1st quarter of 2012 to the 4th quarter of 2018 (in millions)
- Share of Apple's unit sales by product/operating segment from the 1st quarter of 2012 to the 4th quarter of 2018
- iPhone, iPad and iPod sales from 1st quarter 2006 to 4th quarter 2018 (in million units)
- Unit sales of the Apple iPhone worldwide from 2007 to 2018 (in millions)
- iPhone unit sales as share of global smartphone sales from 3Q'07 to 2Q'19
- Apple's iPhone revenue from 3rd quarter 2007 to 3rd quarter 2019 (in million U.S. dollars)
- iPhone sales share of Apple's total revenue worldwide from 1st quarter 2009 to 3rd quarter 2019
- Market share held by Apple iOS operating system of smartphone shipments from 1st quarter 2011 to 2nd quarter 2019
- Share of Apple devices by iOS version worldwide from 2016 to 2019*
- Apple iPhone device market share worldwide by model from 2015 to 2018
- Apple iPhone users in the United States by device family from December 2014 to December 2016 (in millions)
- Sales share of the Apple iPhone by model in the United States from 2014 to 2019
- Manufacturing costs for iPhone Xs Max (64 GB) in 2018, by component (in U.S. dollars)
- Manufacturing costs for iPhone X (64 GB) by component in 2017 (in U.S. dollars)
- Apple's iPad market share of global tablet shipments from 1st quarter 2012 to 2nd quarter 2019*
- Global Apple iPad sales from 3rd fiscal quarter of 2010 to 4th fiscal quarter of 2018 (in million units)*
- Revenue of Apple from iPad sales worldwide from 3rd quarter 2010 to 3rd quarter 2019 (in million U.S. dollars)
- iPad revenue as a share of Apple's total global revenue from 3rd quarter 2010 to 3rd quarter 2019
- Apple iPad ownership rate in the United States as of February 2018, by age group
- Sales share of the Apple iPad by model in the United States in 2Q'17 and 2Q'18
- Global Apple Mac sales in the fiscal years from 2002 to 2018 (in million units)
- Global unit sales of Apple Mac computers from 1st quarter 2006 to 4th quarter 2018 (in 1,000s)*
- Apple's global revenue from sales of Macintosh computers from 1st quarter 2006 to 3rd quarter 2019 (in million U.S. dollars)
- Quarterly personal computer unit shipments from Apple in the United States from 2013 to 2019 (in millions)
- Apple's market share of PC unit shipments in the United States from 2013 to 2019, by quarter
- Apple Watch unit shipments worldwide from 2015 to 2017, by model (in millions)
- Wearables unit shipments worldwide by vendor from 1Q'14 to 4Q'18 (in millions)
- Market share of wearables unit shipments worldwide by vendor from 1Q'14 to 4Q'18
- Global smartwatch unit shipments by vendor from the 2Q '14 to 2Q '19 (in millions)*
- Market share of smartwatch unit shipments by vendor from the 2Q'14 to 2Q'19*
- Smartwatch unit shipment share worldwide in 2nd quarter of 2018, by platform
- Smart wristwear/smartwatch shipments worldwide by operating system in 2018 and 2022 (in million units)
- Worldwide gross app revenue of the Apple App Store from 2017 to 2018 (in billion U.S. dollars)
- Apple's revenue from iTunes, software and services* from 1st quarter 2013 to 3rd quarter 2019 (in billion U.S. dollars)**
- Number of apps available in leading app stores as of 2nd quarter 2019
- Number of available apps in the Apple App Store from 2008 to 2018 (in 1,000s)
- Most popular Apple App Store categories in May 2019, by share of available apps
- Cumulative number of apps downloaded from the Apple App Store from July 2008 to June 2017 (in billions)
- Most popular Apple App Store categories from 1st quarter 2016 to 2nd quarter 2019, by number of downloads (in millions)
- AT&T's global brand value from 2008 to 2019 (in billion U.S. dollars)
- IBM's global brand value from 2006 to 2019 (in billion U.S. dollars)
- Distribution of the online audience of imore.com in Great Britain (GB) in 2018, by educational attainment
- Number of Apple component suppliers by country, from 2011 to 2014
- Average yearly online spend of Apple product buyers in the United States in 2015, by gender and age group (in U.S. dollars)
- Gross profit margin forecast of the Apple company worldwide from 2017 to 2019, by segment
- Unit sales of Apple products worldwide from the first quarter of 2015 to the fourth quarter of 2016 (in million units)
- Distribution of the online audience of imore.com in Great Britain (GB) in 2018, by household income
- Research and development expense forecast of the Apple company worldwide from 2017 to 2019 (in billion U.S. dollars)
- Gross profit margin forecast of the Apple company worldwide from 2017 to 2019
- Google's global brand value from 2006 to 2019 (in billion U.S. dollars)
- Distribution of the online audience of imore.com in Great Britain (GB) in 2018, by age group and gender
- Revenue forecast for the Apple company worldwide from 2017 to 2019 (in billion U.S. dollars), by segment
- Distribution of the online audience of imore.com in Great Britain (GB) in 2018, by age group
- Revenue forecast for the Apple company worldwide from 2017 to 2019 (in billion U.S. dollars)
- Brand value* of Fendi from 1st quarter to 4th quarter 2018 (in million euros)
- Brand value* of Coop from the 1st quarter to the 3rd quarter 2018 (in million euros)
- Ranking of Swedish companies in 2017, by revenue (in million SEK)
- Technology brands rated by young people in the United Kingdom (UK) 2014
- Leading domestic appliances brands ranked by Buzz score in the United Kingdom (UK) from July 2017 to June 2018
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