Exposure to new hot beverage products in the UK 2013, by marketing type

The statistic shows the leading three ways in which consumers find out about new hot beverage products on the market in the United Kingdom. According to the Grocery Eye survey conducted in 2013, 41 percent of respondents find out about new products when they see them on the shelf and 26 percent find out through TV advertising. Only 14 percent claimed to find out about new product developments through recommendations.

Leading ways consumers find out about new hot beverage product developments in the United Kingdom (UK) in 2013

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Source

Release date

January 2014

Region

United Kingdom

Survey time period

Novermber 2013

Number of respondents

426 respondents

Special properties

Hot beverage category buyers

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