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Cosmetics brands purchased by women in the U.S. 2016

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Cosmetics brands purchased by consumers in the United States in the last 12 months as of October 2016
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Cosmetics brands purchased by women in the U.S. 2016

This statistic shows the cosmetics brands purchased by consumers in the United States in the last 12 months as of October 2016. During the survey, approximately 51 percent of respondents reported having purchased cosmetics products from Maybelline in the past year.

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This statistic shows the cosmetics brands purchased by consumers in the United States in the last 12 months as of October 2016. During the survey, approximately 51 percent of respondents reported having purchased cosmetics products from Maybelline in the past year.

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Release date: November 2016

Region: United States
Survey time period: October 2016
Number of respondents: 898 respondents
Age group: 18-74 years
Method of interview: Online survey
Supplementary notes: This question was phrased by the source as follows: "Which brands of cosmetics did you purchase during the past 12 months?"
Multiple answers were possible.

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Statistics on "Cosmetics consumer behavior in the U.S."

Consumer expenditure

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Average annual expenditure on cosmetics, perfume and bath preparation products per consumer unit in the United States from 2007 to 2016 (in U.S. dollars)*U.S. household expenditure on cosmetics, perfume and bath products 2007-2016
Average annual expenditure of affluent households in the United States on cosmetics, perfume, and bath preparations from 2013 to 2016Expenditure of affluent U.S. households on cosmetics, perfume, bath preparations
Expenditure of affluent households in the United States on skin care (including women's cosmetics) during the past 12 months in 2017Affluent U.S. households spending on skin care (including women's cosmetics) 2017
Expenditure of affluent households in the United States on women's skin care during the past 12 months in 2017Expenditure of affluent U.S. households on women's skin care 2017
Expenditure of affluent households in the United States on women's cosmetics during the past 12 months in 2017Expenditure of affluent U.S. households on women's cosmetics 2017

Channels and retailers

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Most popular shopping destinations for women buying cosmetics in the United States as of May 2017Leading cosmetics shopping destinations of female U.S. consumers 2017
Most popular types of online shops for women buying cosmetics in the United States as of May 2017Preferred types of shops for online cosmetics shopping in the U.S. 2017
Locations where consumers purchase organic beauty and personal care products in the United States as of May 2017Places where U.S. consumers buy organic beauty and care products 2017
Percentage of consumers in the United States who purchased cosmetics at national/regional retailers in the past 3 months as of May 2017Share of U.S. consumers who purchased cosmetics at national retailers May 2017
Percentage of consumers in the United States who purchased cosmetics at local/independent retailers in the past 3 months as of May 2017Share of U.S. consumers who purchased cosmetics at local retailers May 2017
Share of consumers who bought cosmetics at selected retailers in the past 12 months in the United States as of July 2017Leading retailers where U.S. consumers shopped for cosmetics in 2017
Share of consumers who bought skin care products at selected retailers in the past 12 months in the United States as of October 2016Leading retailers where U.S. consumers bought skin care products in 2016
Share of skincare and cosmetics products purchased online by consumers in the United States as of July 2017Proportion of cosmetics purchases made online by U.S. consumers 2017

Purchasing behavior

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Beauty and personal care products purchased by consumers in the United States as of May 2017Beauty and care products bought by U.S. consumers 2017
Share of organic beauty and personal care products purchased by consumers in the United States as of May 2017Share of organic beauty and care products bought by U.S. consumers 2017
Cosmetics brands purchased by consumers in the United States in the last 12 months as of October 2016Cosmetics brands purchased by women in the U.S. 2016
Share of female consumers in the United States who subscribe to specific beauty box brands as of May 2017Beauty box brand subscription rate among female U.S. subscribers 2017
Share of consumers who agree with selected statements about their cosmetics purchasing behavior in the United States as of October 2016Cosmetics purchasing behavior among consumers in the U.S. in 2016
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Consumer preference

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Online behavior

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Do you read magazines (either offline or online) which are mainly or partly about beauty and cosmetics?Female U.S. consumers who read beauty and cosmetics magazines 2017
Do you follow any online blogs which are mainly or partially about beauty and cosmetics?Female U.S. consumers who read beauty and cosmetics blogs 2017
How many blogs about beauty and cosmetics do you regularly look at?Female U.S. consumer beauty and cosmetics blogs consumption 2017
How often do you watch YouTube product review videos about beauty and cosmetics?YouTube beauty product review video consumption of female U.S. users 2017
How often do you watch YouTube tutorial videos about beauty and cosmetics?YouTube beauty tutorial video consumption of female U.S. users 2017
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Do you prefer videos by companies which produce cosmetic products or from personal accounts and bloggers?Female U.S. user preference of brand versus user-generated beauty content videos 2017

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