Penetration rate of beer brands in Russia 2012 to 2013

This statistic illustrates the average penetration rate of beer brands in Russia in 2012 and 2013. The survey revealed that 18 percent of respondents purchased Baltika brand beer within the last three to twelve months of 2013.

Average penetration rate* of beer brands in Russia in 2012 and 2013

Brand	2012	2013
Klinskoe	7%	19%
Baltika	25%	18%
Zhigulevskoe	21%	17%
Okhota	4%	17%
Heineken	5%	15%
Velkopopovic	7%	14%
Staryi Melnik	7%	12%
Efes Pilsen	0%	11%
Bockarev	8%	11%
Sibirskaya Korona	28%	10%
Tuborg	17%	9%
Zatecky Gus	0%	10%
Obolon	3%	7%
Zolotaya Boc	12%	6%
Holsten	5%	6%
Nevskoe	2%	5%
Miller	5%	4%
Ochakova	3%	3%
Redds	4%	3%
Belyi Medved	5%	3%
Lowenbrau	3%	3%
Carlsberg	9%	3%
Bavaria	5%	2%
Gold Beer	3%	2%
Okskoe	4%	2%
Corona	0%	2%
Amstel	1%	2%
Arsenalnoe	3%	2%
Doctor Diesel	1%	2%
Guinness	2%	1%
Staropramen	13%	1%
Budweiser	1%	1%
Yarpivo	2%	1%
Edelweiss	0%	1%
Tri Medvedya	7%	1%
Bagbier	2%	1%
Stella Artois	1%	1%
Pit	5%	1%
Efes	3%	0%

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Release date

February 2014

More information

Region

Russia

Survey time period

2012 and 2013

Number of respondents

16,000**

Method of interview

Online survey

Supplementary notes

* Defined as the percentage of respondents who have purchased that brand in the last three to twelve months.
** Approximately 1,500 respondents were surveyed for each region, with the largest two markets (India and China) having a larger sample size of 2,500 each. The male-to-female split between respondents was roughly 50:50 in all cases, with rural-to-urban split varying by country. A total of 16,000 respondents were screened and surveyed

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