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Light beer brand preference in the U.S. from October 2017 to January 2018, by region

Published by Statista Research Department, Jan 20, 2022
This statistic shows the results of a survey conducted from October 2017 through January 2018 among adult Americans on their brand preference for light beer. The results were sorted by region. During the survey, 12.2 percent of respondents from the Western U.S. stated they prefer Bud Light; 18.7 percent of respondents from the Southern U.S. region said the same.

United States: Brand preferences for light beer from October 2017 to January 2018, by region

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Source

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Release date

March 2018

Region

United States

Survey time period

October 2017 to January 2018

Number of respondents

1,924*

Age group

21 to 74

Special properties

Respondents aged 21-74

Method of interview

Online survey

Supplementary notes

* Northeastern U.S.: n=360
Midwest U.S.: n=433
Southern U.S.: n=680
Western U.S.: n=451.

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