Domestic beer: market share of leading brands in the U.S. 2017

Light beers dominate the domestic beer market in the United States. Six of the top seven beers in 2017 were light beers. The top three, Bud Light, Coors Light, and Miller Lite, collectively controlled over 36 percent of the domestic market. This market share translates to 2 billion, 1 billion, and 900 million dollars in sales for Bud Light, Coors Light, and Miller Lite respectively.

Light beer explained

Light beer was invented in the United States in 1967. Light beer is either lower in alcohol or calories or both, compared to regular beer. Lower calorie content is achieved by reducing both alcohol and carbohydrate levels as both contribute to the overall calorie content of beer.

Who’s drinking it?

The highest share of Bud Light and Coors Light consumers were adults aged between 18 and 29. As light beer is generally cheaper than regular beer, and easier to drink in excess, this may be part of its appeal to the younger generation.

Market share of the leading domestic beer brands in the United States in 2017

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Sources

Release date

April 2017

Region

United States

Survey time period

52 weeks ended January 22, 2017

Supplementary notes

Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Beer brands: SABMiller"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.