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Domestic beer: market share of leading brands in the U.S. 2017

Light beers dominate the domestic beer market in the United States. Six of the top seven beers in 2017 were light beers. The top three, Bud Light, Coors Light, and Miller Lite, collectively controlled over 36 percent of the domestic market. This market share translates to 2 billion, 1 billion, and 900 million dollars in sales for Bud Light, Coors Light, and Miller Lite respectively.

Light beer explained

Light beer was invented in the United States in 1967. Light beer is either lower in alcohol or calories or both, compared to regular beer. Lower calorie content is achieved by reducing both alcohol and carbohydrate levels as both contribute to the overall calorie content of beer.

Who’s drinking it?

The highest share of Bud Light and Coors Light consumers were adults aged between 18 and 29. As light beer is generally cheaper than regular beer, and easier to drink in excess, this may be part of its appeal to the younger generation.

Market share of the leading domestic beer brands in the United States in 2017

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Sources

Release date

April 2017

Region

United States

Survey time period

52 weeks ended January 22, 2017

Supplementary notes

Total U.S. sales through supermarkets, drugstores, mass market retailers, military commissaries and select club and dollar retail chains for the 52 weeks ended January 22, 2017.

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Statistics on "Beer brands: SABMiller"

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