This statistic shows the results of a survey conducted in 2016 among over 8,000 adult Americans on their preferred light beer brand. The results were sorted by respondents' ethnic background. During the survey, 21.9 percent of respondents with an African American background stated their preferred light beer brand is Bud Light; 20.9 percent of Asian American respondents, 21.3 percent of Hispanic respondents, and 18.9 percent of Caucasian respondents said the same.
United States: Brand preferences for light beer in 2016, by ethnic background
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The Brand Strength Monitor. (October 20, 2016). United States: Brand preferences for light beer in 2016, by ethnic background [Graph]. In Statista. Retrieved May 27, 2022, from https://www.statista.com/statistics/623871/us-brand-preferences-for-light-beer-ethnicity/
The Brand Strength Monitor. "United States: Brand preferences for light beer in 2016, by ethnic background." Chart. October 20, 2016. Statista. Accessed May 27, 2022. https://www.statista.com/statistics/623871/us-brand-preferences-for-light-beer-ethnicity/
The Brand Strength Monitor. (2016). United States: Brand preferences for light beer in 2016, by ethnic background. Statista. Statista Inc.. Accessed: May 27, 2022. https://www.statista.com/statistics/623871/us-brand-preferences-for-light-beer-ethnicity/
The Brand Strength Monitor. "United States: Brand Preferences for Light Beer in 2016, by Ethnic Background." Statista, Statista Inc., 20 Oct 2016, https://www.statista.com/statistics/623871/us-brand-preferences-for-light-beer-ethnicity/
The Brand Strength Monitor, United States: Brand preferences for light beer in 2016, by ethnic background Statista, https://www.statista.com/statistics/623871/us-brand-preferences-for-light-beer-ethnicity/ (last visited May 27, 2022)
