Light beer brand preferences in the U.S. in 2016, by ethnicity

United States: Brand preferences for light beer in 2016, by ethnic background

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Release date

October 2016

Region

United States

Survey time period

April to September 2016

Number of respondents

over 8,000*

Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

* African American: n=1,066
Asian American: n=249
Hispanic: n=1,144.
Caucasian: n=5,999.

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Statistics on " Beer brands: Heineken "

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