Light beer brand preferences in the U.S. in 2016, by ethnicity

This statistic shows the results of a survey conducted in 2016 among over 8,000 adult Americans on their preferred light beer brand. The results were sorted by respondents' ethnic background. During the survey, 21.9 percent of respondents with an African American background stated their preferred light beer brand is Bud Light; 20.9 percent of Asian American respondents, 21.3 percent of Hispanic respondents, and 18.9 percent of Caucasian respondents said the same.

United States: Brand preferences for light beer in 2016, by ethnic background

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Release date

October 2016


United States

Survey time period

April to September 2016

Number of respondents

over 8,000*

Age group

18 years and older

Special properties

Respondents aged 18-74

Method of interview

Online survey

Supplementary notes

* African American: n=1,066
Asian American: n=249
Hispanic: n=1,144.
Caucasian: n=5,999.

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Statistics on "Beer brands: Heineken"

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