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Light beer brand preferences in the U.S. in 2016, by ethnicity
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Light beer brand preferences in the U.S. in 2016, by ethnicity
United States: Brand preferences for light beer in 2016, by ethnic background
by Statista Research Department,
last edited
Oct 20, 2016
This statistic shows the results of a survey conducted in 2016 among over 8,000 adult Americans on their preferred light beer brand. The results were sorted by respondents' ethnic background. During the survey, 21.9 percent of respondents with an African American background stated their preferred light beer brand is Bud Light; 20.9 percent of Asian American respondents, 21.3 percent of Hispanic respondents, and 18.9 percent of Caucasian respondents said the same.
United States: Brand preferences for light beer in 2016, by ethnic background
| African American | Asian American | Hispanic | Caucasian | |
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| African American | Asian American | Hispanic | Caucasian | |
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Description
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More information
by Statista Research Department,
last edited
Oct 20, 2016
This statistic shows the results of a survey conducted in 2016 among over 8,000 adult Americans on their preferred light beer brand. The results were sorted by respondents' ethnic background. During the survey, 21.9 percent of respondents with an African American background stated their preferred light beer brand is Bud Light; 20.9 percent of Asian American respondents, 21.3 percent of Hispanic respondents, and 18.9 percent of Caucasian respondents said the same.
- Show sources information
- Show publisher information
- Release date
- October 2016
- Region
- United States
- Survey time period
- April to September 2016
- Number of respondents
- over 8,000*
- Age group
- 18 years and older
- Special properties
- Respondents aged 18-74
- Method of interview
- Online survey
- Supplementary notes
-
* African American: n=1,066
Asian American: n=249
Hispanic: n=1,144.
Caucasian: n=5,999.
Source
- Show sources information
- Show publisher information
- Release date
- October 2016
More information
- Region
- United States
- Survey time period
- April to September 2016
- Number of respondents
- over 8,000*
- Age group
- 18 years and older
- Special properties
- Respondents aged 18-74
- Method of interview
- Online survey
- Supplementary notes
-
* African American: n=1,066
Asian American: n=249
Hispanic: n=1,144.
Caucasian: n=5,999.
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Statistics on "Beer brands: Heineken"
- Overview
The most important statistics
- Brand value of leading beer brands worldwide in 2019 (in million U.S. dollars)Most valued beer brands worldwide 2019
- Sales of the leading beer companies worldwide in 2018 (in billion U.S. dollars)Sales of the leading beer companies worldwide 2018
- Leading beverage companies worldwide in 2018, based on sales (in million U.S. dollars)Global beverage market: leading companies 2018, based on sales
- Global market share of the leading beer companies in 2016, based on volume salesGlobal market share of the leading beer companies 2016, based on volume sales
- Most valuable Dutch brands in 2019, by brand value (in million U.S. dollars)Leading Dutch brands based on brand value 2019
- Market share of the leading imported beer brands in the United States in 2017Imported beer: market share of leading brands in the U.S. 2017
- Key figures
The most important statistics
- Net cash flow of Heineken from 2012 to 2018 (in million euros)Heineken's net cash flow 2012-2018
- Heineken's EBITDA (beia) worldwide from 2010 to 2018 (in million euros)EBITDA (beia) of Heineken worldwide 2010-2018
- Equity ratio of Heineken worldwide from 2005 to 2015Heineken's equity ratio worldwide 2005-2015
- Heineken revenue worldwide in 2018, by region (in million euros)Revenue of Heineken worldwide by region 2018
- Beer volume sales of Heineken worldwide in 2015, by region (in million hectoliters)Beer volume sales of Heineken worldwide 2015, by region
- Number of Heineken employees worldwide in 2014 and 2018, by regionWorkforce of Heineken by region 2014-2018
- Beer brands sales
The most important statistics
- Leading beer brands in the United States in 2015, based on off-premise sales (in million U.S. dollars)Leading beer brands in the U.S. based on off-premise sales 2015
- Sales of the leading imported beer brands of the United States in 2018 (in million U.S. dollars)U.S. beer market: leading imported beer brands 2018, based on sales
- Market share of the leading imported beer brands in the United States in 2017Imported beer: market share of leading brands in the U.S. 2017
- Supermarket sales of the leading beer companies in the United States in 2016 (in million U.S. dollars)*Dollar sales of the leading beer companies in U.S. supermarkets 2016
- Dollar sales share of the leading beer companies in U.S. supermarkets in 2016*Dollar sales share of the leading beer companies in U.S. supermarkets 2016
- Beer sales of Modelo Especial and Heineken in the United States in 2015 (in million U.S. dollars)*U.S. beer sales of Modelo Especial and Heineken 2015
- Beer sales growth of Modelo Especial, Corona and Heineken in the United States in 2015*U.S. beer sales growth of Modelo Especial, Corona and Heineken 2015
- Advertising expenditures
The most important statistics
- Advertising spending of selected beer manufacturers in the United States in 2017 (in million U.S. dollars)Ad spend of selected beer manufacturers in the U.S. 2017
- Heineken advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)Heineken: ad spend in the U.S. 2012-2017
- Heineken USA advertising spending on Strongbow and Newcastle in the United States in 2014 and 2015 (in thousand U.S. dollars)Heineken USA: Strongbow & Newcastle ad spend 2014-2015
- Consumer behavior
The most important statistics
- Which of the following beer brands do you know (at least by name)?Brand awareness for beer brands among consumers in the U.S. 2017
- Which of the following beer brands do you usually drink personally?Favorite beer brands of U.S. beer drinkers 2017
- Best perceived beer brands among consumers in the United States in 2018, by Buzz ScoreBest perceived beer brands among consumers in the U.S. 2018, by Buzz Score
- United States: Brand preferences for light beer from October 2017 to January 2018, by regionLight beer brand preference in the U.S. from October 2017 to January 2018, by region
- United States: Brand preferences for light beer in 2016, by ethnic backgroundLight beer brand preferences in the U.S. in 2016, by ethnicity
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Studies
- Beer industry
- Beer industry in Latin America
- Heineken - Annual Report 2018
- Heineken - Annual Report 2017
- Tsingtao Brewery Group- Annual Report 2018
- Tsingtao Brewery Group- Annual Report 2017
- Heineken - Annual Report 2016
- Tsingtao Brewery Group- Annual Report 2015
- Heineken - Annual Report 2014
- Heineken - Annual Report 2015
Statistics on "Beer brands: Heineken"
- Brand value of leading beer brands worldwide in 2019 (in million U.S. dollars)
- Sales of the leading beer companies worldwide in 2018 (in billion U.S. dollars)
- Leading beverage companies worldwide in 2018, based on sales (in million U.S. dollars)
- Global market share of the leading beer companies in 2016, based on volume sales
- Most valuable Dutch brands in 2019, by brand value (in million U.S. dollars)
- Market share of the leading imported beer brands in the United States in 2017
- Net cash flow of Heineken from 2012 to 2018 (in million euros)
- Heineken's EBITDA (beia) worldwide from 2010 to 2018 (in million euros)
- Equity ratio of Heineken worldwide from 2005 to 2015
- Heineken revenue worldwide in 2018, by region (in million euros)
- Beer volume sales of Heineken worldwide in 2015, by region (in million hectoliters)
- Number of Heineken employees worldwide in 2014 and 2018, by region
- Leading beer brands in the United States in 2015, based on off-premise sales (in million U.S. dollars)
- Sales of the leading imported beer brands of the United States in 2018 (in million U.S. dollars)
- Supermarket sales of the leading beer companies in the United States in 2016 (in million U.S. dollars)*
- Dollar sales share of the leading beer companies in U.S. supermarkets in 2016*
- Beer sales of Modelo Especial and Heineken in the United States in 2015 (in million U.S. dollars)*
- Beer sales growth of Modelo Especial, Corona and Heineken in the United States in 2015*
- Advertising spending of selected beer manufacturers in the United States in 2017 (in million U.S. dollars)
- Heineken advertising spending in the United States from 2012 to 2017 (in million U.S. dollars)
- Heineken USA advertising spending on Strongbow and Newcastle in the United States in 2014 and 2015 (in thousand U.S. dollars)
- Which of the following beer brands do you know (at least by name)?
- Which of the following beer brands do you usually drink personally?
- Best perceived beer brands among consumers in the United States in 2018, by Buzz Score
- United States: Brand preferences for light beer from October 2017 to January 2018, by region
- United States: Brand preferences for light beer in 2016, by ethnic background
- Market share of light beer in Mexico in 2017, by brand
- Average price of selected light Christmas beers in Norway in November 2017 (in NOK per bottle)
- Do you prefer microbrews, regional breweries or larger national beer brands?*
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- United States: Brand preferences for casual dining restaurants in Q1 2016, by gender
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- Women: Do you watch/read a lot of the ads you see online?
- French men's favorite ready-to-wear brands in 2017*
- United States: Brand preferences for Quilted Northern bathroom tissue in Q1 2016 and Q 12017, by gender
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