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Global market share of the leading beer brands 2016, based on volume sales

The statistic shows the global market share of the leading beer brands in 2016, based on volume sales. In that year, Tsingtao was the second leading beer brand in the world, accounting for about 2.6 percent of beer volume sales. Bud Light, which came third, was the top selling domestic beer brand in the United States in 2014.

Beer brands

The beer brewing industry has performed impressively during the last five years, with rising markets experiencing growth in total sales volume. Moreover, merger and acquisition activities have significantly promoted the development of major beer brands, thus increasing industry revenue.

China is home to three of the best-selling beer brands worldwide. Snow, the top beer brand in 2014 is co-owned by SABMiller, the second-largest global beer company. This pale lager accounted for more than five percent of beer volume sales worldwide. In spite of this, SABMiller generated 16.7 billion U.S. dollars in sales that year. Fellow Chinese brands, Tsingtao and Yanjing, ranked second and fourth respectively. In 2014, China proved to be the world leader in terms of beer production, yielding 492 million hectoliters of beer. During the same year, about 49.39 billion liters of beer had been sold in the country. In the first half of 2015, the sales volume of beer in the nation amounted to approximately 24.23 billion liters.

Third runner-up Bud Light is a flagship brand of Anheuser-Busch InBev, the world’s largest brewery. In 2014, this light beer was the most popular brand in the United States. The following year, the Bud Light brand was valued at roughly 12.91 billion U.S. dollars.

Market share of the leading beer brands worldwide in 2016, based on volume sales

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Sources

Release date

July 2017

Region

Worldwide

Survey time period

2016

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Statistics on "Anheuser-Busch InBev's (AB InBev) beer brands"

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