Tablet users in China - additional information
The number of tablet users in China is projected to double from 217 million in 2013 to over 435 million in 2018. Around 16 percent of the country’s population owned a tablet device in 2013, a figure that will rise to over 30 percent by 2018. Some of the most popular activities undertaken on tablets in China in 2014 include using search engines and watching online videos. The growth of the technological industry in China can also be seen by the increase in popularity of smartphones, with over half of the population forecast to own a smart device by 2018.
In 2013, Apple’s iOS was the most dominant tablet operating system in China based on its share of internet traffic, with over 81 percent of internet visits made on iPads. However, Apple saw its market share in China fall dramatically in 2014 as Android became the most used tablet operating system for surfing the internet. The Google-backed company held a share of 48.5 percent in the country in 2014 whilst iOS’s share more than halved to 40.3 percent.
The forecasted growth in tablet users in China reflects the global trend. In 2014, there were over 900 million tablet users worldwide, equating to just over 20 percent of the world’s population and this figure is projected to reach 1.43 billion users by 2018.