About This Statistic
The graph shows budget allocation of B2B marketing budgets in North America in 2015. The source found that according to B2B marketers, 14 percent of their marketing budgets will be devoted to in-person trade shows, conferences and events in 2015. The U.S. B2B media industry generated 28.4 billion U.S. dollars in revenues in 2015. Largest source of the revenue were trade shows and events, followed by print advertising and digital advertising.