Budget allocation of B2B marketing budgets in North America in 2015

Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license
Loading statistic...
Share of marketing budget

© Statista 2017

Download Settings Share
Chart type
Share on Social Media
Description Source More information
The graph shows budget allocation of B2B marketing budgets in North America in 2015. The source found that according to B2B marketers, 14 percent of their marketing budgets will be devoted to in-person trade shows, conferences and events in 2015. The U.S. B2B media industry generated 28.4 billion U.S. dollars in revenues in 2015. Largest source of the revenue were trade shows and events, followed by print advertising and digital advertising.
Show more
Release date
January 2015
North America
Survey time period
Number of respondents
132 respondents
Age group
18 years and older
Special properties
among B2B senior marketing professionals from companies that sell primarily or in part to other businesses, who work at comopanies with100 or more employees and who have budget or management responsibility
Supplementary notes
The source does not provide information on the type of the survey.

Statista Accounts: Access All Statistics. Starting from $588 / Year

Statistics on "B2B marketing "

  • Industry overview
  • Marketing strategies
The most important statistics
  • Marketing effectiveness
The most important statistics
  • Content marketing
The most important statistics

Statista for Your Company: The Research and Analysis Tool

  • Product Film
  • Statistics
  • Downloads

Our Premium Statistics - facts for your business

Currently, Statista provides more than 1 million statistics.
93 percent (all Premium content) are exclusively accessible via our professional accounts.

Unlimited access

As a Statista Premium customer, you receive unlimited access to all statistics at all times. Including downloads of data in the most common formats (XLS, PDF & PNG). Create relevant and significant statistics in no time.

You are in good company

Further Content: Statistics, Studies, and Topic Pages

Our Business Solutions: Save Time and Money



per year
Your advantages
  • Full access to all our statistics
  • Download as XLS, PDF & PNG
  • Relevant data: complete source information
All functions of our platform illustrated face-to-face
  • Learn how Statista supports your company
  • Extensive tour across the whole portal
  • Personal guidance by our support team
The knowledge database for your company
  • All functions of the Premium Account
  • Access to dossiers, forecasts and studies
  • Access to our international database
  • Publishing rights and other exclusive functions