Allocation of B2B marketing budgets in North America 2015

The graph shows budget allocation of B2B marketing budgets in North America in 2015. The source found that according to B2B marketers, 14 percent of their marketing budgets will be devoted to in-person trade shows, conferences and events in 2015. The U.S. B2B media industry generated 28.4 billion U.S. dollars in revenues in 2015. Largest source of the revenue were trade shows and events, followed by print advertising and digital advertising.

Budget allocation of B2B marketing budgets in North America in 2015

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Release date

January 2015


North America

Survey time period


Number of respondents

132 respondents

Age group

18 years and older

Special properties

among B2B senior marketing professionals from companies that sell primarily or in part to other businesses, who work at comopanies with100 or more employees and who have budget or management responsibility

Supplementary notes

The source does not provide information on the type of the survey.

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Statistics on "B2B marketing "

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