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Budget allocation of B2B marketing budgets in North America in 2015

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Share of marketing budget
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Description Source More information
The graph shows budget allocation of B2B marketing budgets in North America in 2015. The source found that according to B2B marketers, 14 percent of their marketing budgets will be devoted to in-person trade shows, conferences and events in 2015. The U.S. B2B media industry generated 28.4 billion U.S. dollars in revenues in 2015. Largest source of the revenue were trade shows and events, followed by print advertising and digital advertising.
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Release date
January 2015
Region
North America
Survey time period
2014
Number of respondents
132 respondents
Age group
18 years and older
Special properties
among B2B senior marketing professionals from companies that sell primarily or in part to other businesses, who work at comopanies with100 or more employees and who have budget or management responsibility
Supplementary notes
The source does not provide information on the type of the survey.

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