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Apple revenue breakdown by product 2012-2020

Apple’s iPhone sales accounted for 44.26 percent of the company’s overall revenue in the third quarter of fiscal year 2020, the largest share of all Apple products. Over the years, services as well as wearables, home and accessories have made growing contribution to Apple’s net sales.

Apple’s revenue growth amid the pandemic

In the third quarter of financial year 2020, Apple’s global revenue reached 59.69 billion U.S. dollars, a year-on-year growth of around 11 percent. This demonstrates Apple’s resilience in a time of challenge, as the coronavirus (COVID-19) pandemic caused economic recessions all over the world. The Americas are Apple’s largest regional market and contributed to more than 45 percent of the firm’s sales in that quarter.

Who are Apple’s competitors?

Having a broad family of products, Apple competes with different companies in different markets. Samsung and Huawei are Apple’s largest adversaries in the global smartphone market, where the company has a share of 13.5 percent in the most recent quarter, trailing the other two. Similarly, Apple has a solid position in the PC market without a leading advantage. The situation is reversed in the tablet market and the smartwatch market, where Apple has remained the leader since the early days, staying ahead of Samsung, Huawei, Amazon, etc.

Apple's revenue share by product category from the 1st quarter of 2012 to the 3rd quarter of 2020

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Release date

October 2020



Survey time period

2012 to 2020

Supplementary notes

The quarterly periods for Apple's fiscal year include the following: early October to late December of the previous year (first quarter), early January to late March of the stated year (second quarter), early April to late June of the stated year (3rd quarter) and early July to late September of the stated year (4th quarter).

* Includes deferrals and amortization of related non-software services and software upgrade rights.
** Includes revenue from the iTunes Store, the App Store, the Mac App Store, the iBooks Store, AppleCare, Apple Pay, licensing and other services.
*** Includes deferrals and amortization of related non-software services and software upgrade rights. Includes sales of iPod, Apple TV, Beats Electronics and Apple-branded and third-party accessories.

Data calculated by Statista based on product sales figures and overall sales figures.

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Statistics on "Apple products in the U.S."

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